6 Platforms for eCommerce

If you’ve got something to sell online and want your own store, you will need a platform for your eCommerce sales site. The selling power of ecommerce is projected to grow rapidly. While pandemic has forced many people to change how they shop, the world of ecommerce is offering even more options to consumers who now see shopping at home as simpler.


WooCommerce is tied to WordPress and allows some really useful extensions, including PayPal and single click sales. If you have a WordPress site, choosing Woocommerce hosting and using WooCommerce to integrate your site with your business will be fairly simple. Keep an eye on the fees for add-ons.


For large businesses, Magento offers a lot of flexibility and ways to expand your offerings. There is an open-source free site that will allow you to build as you go until you’re ready to launch into something bigger, but building your store will take some time and strong skills. As you grow, remember that Magento allows you to pick your own hosting.


Your store will not take a lot of development to launch and can get you selling quickly. Shopify has been around for a while and has a good name among small online store developers. However, the add-ons can be quite costly; take care in your initial store creation to include what’s needed so you’re prepared. If you’ve already got a strong ecommerce business started on another business’ platform and want to move it to the $9.00 a month Shopify, you can transfer easily and scale up fast.


BigCommerce is a great option for a beginner, particularly if you’re not thrilled with your setup options on Shopify or if you don’t have the skills needed to set up your store with the free Magento software. The lowest cost service from BigCommerce offers more than the same price package from Shopify, including gift cards and a review system. As of yet, there is no BigCommerce app.


If you have experience setting up and running a website, OsCommerce may be the ecommerce platform for your sales plan. It’s free, easy to scale, very customizable and the community is very supportive. However, like a lot of group projects and free products, it has some bugs that you will need to watch. There are nearly 10,000 free add-ons to help you customize your store.


If you know what you want to sell but don’t have strong website building skills, the templates on Squarespace can really simplify your process. You will need to pay for the full year up front and there are limitations on the payments your website can accept, but Squarespace can help you build a beautiful website in a short amount of time for very little money.


For those who’ve been thinking about building an eBusiness to capitalize on all the shoppers that have gotten used to buying pretty much everything from home, there are a lot of options out there. Determine your niche and find the store platform that suits your products best. Find a YouTube video on the best way to set up your store and get busy building.


Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.