Since landing pages are important to increase conversions on your website, you must be using the right digital marketing strategies to get them in front of the right people. Search engine optimization is one of the best and most effective ways to drive search traffic towards your landing pages. SEO helps you improve the performance of your web pages in search engines so you can get more visits that you can convert easily.
In this article, we have listed some landing page SEO tips that you can take on to create SEO-friendly pages to generate more leads even without spending a lot of bucks on paid advertisements and search marketing.
Know your Keywords
Before you start optimizing a landing page for search engines, you should need to find out the relevant and valuable keywords that can help you stand out among competitors. Keyword research helps you find out best performing and relevant keywords that can drive more relevant traffic towards your landing pages. A lot of keyword research tools like SEMrush and Ubersuggest are available that can be used to make the search process easier and effective.
Landing Page Title
To help potential visitors determine what your page is all about, you need to choose a short, sweet, and appealing title. The title of your landing page should be crafted with the target keyword that you have found via keyword research. Also make sure your page title is engaging, and relevant to your offer. Choosing a perfect title is easier said than done but A/B testing can help you choose the right one that appeals.
Tune up your Landing Page URL
A landing page URL should contain powerful and focused keywords to be alluring and easily indexable to search engines. You can also use the title of your page in the URL to make it more relevant and easier to understand for potential visitors. The use of relevant keywords in the URL gives search engines an additional reason to rank your page higher in relevant search results. Make sure the URL of your page is not so long as it can cause a poor user experience.
Optimize your Copy with Target Keywords
The core purpose of landing page copy is to explain your offer in a detailed manner and impose action. Copy of your landing page should be user-centric, informative, and sweat with strategic inclusion of primary keywords. Strategic use of focus keywords helps search engine bots to understand what your page is about and what information it provides to the users. There are different SEO plugins available that you can use to make sure the copy of your landing page is properly optimized for focus keywords.
Make your Images & Videos SEO friendly
Visuals are an important part of a good landing page as they make it visually appealing for visitors. If you are also going to use images and videos on your landing page, make sure they are SEO friendly. You can do it by giving them unique titles that contain a target keyword, including focus keyword in image alt text and description. Since search engines find it difficult to understand images, adding relevant alt attributes can make them easy to recognize and index by search engine bots. However, you should use the most relevant, concise, and explaining image alt text and description to make them appear in more search results.
Test, Test, Test!
When you want to optimize your landing page for search engines to appear in top search results, you should be doing A/B testing to make sure things are performing well. Use of a custom landing page builder like Convrrt page builder that offers a built-in testing feature allows you to effectively test different elements of your landing page. As a result, you can make necessary changes to improve user experience and appear on more search engine result pages.
Conclusion
Search engine optimization tips for landing pages are not quite different from basic SEO practices. Implementing all the above-mentioned landing page SEO tips can help you drive more search traffic towards your landing page and increase conversion rates incredibly.
