If you fail to create a great user experience for your website, then it’s going to hurt your business. It doesn’t matter if you’re an online retailer, service provider, or simply trying to promote a specific product or service, customer experience dictates whether people will be coming back and telling their friends about you.
If you don’t create a great user experience, more than 80% of potential customers will shop with your competition . A great user experience has three components: it’s simple, intuitive and personalized.
As more and more web users are shopping online it is important that the websites they visit look good and functional on their device. If a site is difficult to view it can turn those potential customers into customers of your competition.
Determine the right responsive design strategy.
A responsive design is a website that automatically changes its layout based on the screen size of a person’s device. This makes it possible for a single website to look good and be easy-to-use on all devices, from phones to tablets to desktop computers.
Responsive Web Design (RWD) — This is the most common type of responsive web design. The site’s layout changes to fit the screen size of your device, whether it’s a desktop computer or a smartphone. You can use an RWD framework like Bootstrap or Foundation to create your site’s grid system and other components that are flexible and scalable.
Mobile First Web Design — This strategy focuses on designing for mobile devices first, then progressively enhancing them for larger screens. It involves using breakpoints to change the layout of elements as needed so that they work well on various screen sizes.
Pick a mobile-friendly website builder.
There are many website builders available, and most of them have versions that work on mobile devices. If you’re just starting out with your business, I recommend going with a free or low-cost option like WordPress.org or Weebly, which both offer free websites that are easy to build and maintain.
The best website builder will help you build a great-looking site that’s easy to update, easy to find on search engines, easy for customers to navigate and customize, and simple enough for you to manage on your own.
Optimize your website for mobile usability.
Mobile devices are here to stay, and if your website isn’t mobile-friendly, you could be losing customers. In fact, Google has made it clear that it considers a mobile-friendly site as a ranking factor.
Here are some ways to optimize your website for mobile usability:
1. Make sure your text is readable on all devices.
2. Use larger fonts and images to make everything easy to see and read.
3. Make sure links are easy to click on with a finger.
4. Make sure buttons are easy to click on with a finger
5. Don’t use popups or auto-play videos they can be annoying when viewed from a mobile device
Eliminate unnecessary plugins or content.
A plugin is a piece of software that adds to the core functionality of your website. Most WordPress themes come with their own set of plugins, but you can also use third-party plugins to add features to your site. If you have too many plugins or if they’re not being used, they could be slowing down your site and making it harder for people to find what they’re looking for. They can also cause problems with other plugins or even affect your SEO.
Check your site with mobile emulator software.
Mobile phones and tablets are increasingly used by users as their primary means of accessing the web, so it’s important that your website is compatible with these devices. You can check this by using free mobile emulator tools like Mobile Safari or Google Chrome on your desktop computer and visiting your website in a browser window that’s the same size as an iPhone screen or iPad screen. If there are elements on the page that don’t appear when viewed on a mobile device, then those elements need fixing before you launch your new website design.
Increasing your sales and customer loyalty will be much easier with a website designed to give them a great experience on any device! Mobile optimization will continue to be important, especially as the mobile market continues to grow. Optimizing your website for mobile means making it easy to navigate, readable and using media, videos and images that really engage the visitor. It all comes down to great user experience (UX) which in turn leads to a better conversion rate. The platform may change but the principles remain true.