5 Product Packaging Ideas to Make More Sales

Packaging is one of the essential features of a great product. It is the extension of your brand that significantly influences customer buying decisions. So, you have to take the time to design a product packaging that is appealing and functional.

When it comes to packaging, you have an endless range of options. You can choose from various materials, shapes, and designs depending on the type of product you are selling.

Listed below are product packaging ideas that will inspire you to create packaging that will make your product more sellable.

Packaging Sleeves

Say goodbye to plain, boring boxes with packaging sleeves. This branding solution is suitable for any product and can make any merchandise look more appealing. There are many benefits to using a packaging sleeve.

First and foremost, it is an easy way to add branding and design to your product, such as wrap-around labels. You can choose any color, style, or design that you want, which will make your product stand out from the competition. Check out the Wedderburn website to know more about wrap-around labels.

Additionally, the sleeve will protect the box from getting damaged during shipping or when stored on a shelf. Another great thing about packaging sleeves is that they are very affordable. They can be up to 50% cheaper than traditional box packaging, making them a cost-effective way to improve your product’s appearance and protect it from damage.

Mailer Boxes

Mailer boxes are the go-to packaging for many different products because they are a fun and straightforward way to ship them. There are many different types of mailer boxes available all over the internet.

Some companies have even begun offering custom packaging solutions that allow you to customize your box by choosing from various shapes and sizes, colors, designs, and logos.

What’s more, these boxes are very affordable! A paper mailer box can cost as little as $0.50 to manufacture in large quantities, making it an excellent option for small businesses on a tight budget who want to package their products in stylish packaging.

With all of this versatility and affordability, it’s no wonder why mailer boxes are so popular! If you’re looking for a simple and stylish way to package your product, the mailer box is a perfect option.

Custom Pouches

Custom pouches are best for all types of storage for your products and marketing needs. They are the most popular choice among companies to market their brand because they have a wide range of applications, including packaging, promotion, protection, organization, or even as a retail product on its own.

This packaging solution can be used in almost any industry, from food and beverage to hardware and cosmetics. Custom pouches can be made in any color, shape, or size and printed with your company’s logo or message to create a unique and professional look.

A custom pouch is a perfect way to present your product in an eye-catching and memorable way. They are also a great way to increase brand awareness and promote your products and services.

Product Boxes

These are the packages customers receive when they open their purchase from an online store or brick-and-mortar retailer. A product box typically includes information about the company, what’s inside (if it isn’t already clear), instructions for use, warranties, and other vital details.

The packaging also provides an excellent opportunity to tell your brand story and build trust with customers. But what goes into creating a great product box? Think about the customer’s experience when designing your packaging.

What do you want them to feel when they open it? How can you make that happen? The goal should be to connect with them emotionally through thoughtful products, eye-catching designs, and clear messaging.

Also, ensure to make your brand visible. Your packaging is a perfect opportunity to showcase your brand identity. Use colors, fonts, and designs consistent with your branding strategy and help customers remember who you are.

Custom Product Packaging

If you have a unique idea for product packaging design, you can design it yourself or hire a professional. Custom product packaging can set your product apart from the competition and give your business a unique edge.

When designing custom product packaging, it’s essential to keep the following in mind:

  • The type of product you are selling
  • Who your target market is
  • What kind of design will appeal to your target market
  • How much money you are willing to spend on packaging
  • The shape and size of your product


Product packaging makes a lot of difference when it comes to your sales. For sure, you have a beautifully designed product, and you want to highlight its best features with attractive, appealing packaging. Make sure that it aligns with your overall branding and marketing strategy.

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.