5 Important Factors to Consider When Choosing an SEO Agency

Are you hiring an SEO agency? You should be!

With the rapid growth of the internet, most of your customers spend most of their time online. This makes the internet the best place to advertise your product. Advertising online is an affordable way of reaching your target audience and the money you spend cost less than printing ads.

Doing this yourself can be time and resource consuming, so it’s best to hire experienced professionals to do it for you. Before you start hiring an agency, you need to know a few things to make sure you’re getting the most of your investment.

These are the five important factors to consider when hiring an SEO agency. Read what we have below and learn more.

1. What are Their Expertise?

What most people don’t realize is that there are a lot of branches in SEO. When we’re talking about SEO for beginners, it can turn out confusing if you don’t know what to look for.

For one, there’s traditional SEO, which covers on-site and off-site SEO. These focus more on getting your brand to the right people, which you can learn more about once you check it out here.

There are also services that focus more on local SEO. They help you become more relevant in your area to improve foot traffic on your location.

Then, there are those that focus on platform-specific SEO. Platforms like YouTube and certain app stores have their own ranking system within. These services help increase your influence on those areas.

2. Reviews

When looking for an SEO agency, always look at their reviews. Prioritize the quality and quantity of the review, this indicates their consistency and how their customers like their service. This will give you a sense of how well they’ve performed in the past.

3. Client Retention Rate

Along with reviews, another factor to remember when looking for an SEO agency is their client retention rate. It’s a good indication that the agency is in this business for a long time and they know how to improve your product.

When knowing their client retention rate, they should have percentages of 94% – 98%. That translates to two years and above of keeping the customer in the business. 

4. What is Their Strategy?

What are the strategies that these companies do and are they able to provide a demo? Know how they employ their skills to increase the SEO scores of their previous clients. See if how they execute their strategies will work well with what your brand offers to customers.

You should also check if they use local SEO strategies to get ahead of the competition. This is important to grow your business in the immediate area, allowing you to gather more resources to improve your company.

5. Cost of Service

The cost of service that an agency offers can reflect their practices and defines commitments. Promised quick returns and cheap price tags probably mean cut corners and unsatisfactory results. 

Keep in mind that hiring an agency, along with SEO as a whole, is an investment. It will take time for your SEO to have a notable impact on your business and return the investments you’ve sunk into the agency. 

Know Your SEO Agency Today!

The right SEO agency is essential in doubling your traffic and sales. A bad one will only cause your business to sink faster. Use these tips to find the right SEO company to raise your SEO score today!

Do you want to learn more about SEO and digital marketing? Check out more of our guides to learn all you can today!