Pop-up messages can convert your website visitors into customers, email newsletter subscribers, or members. However, WordPress does not allow you to create popups out of the box. That’s why you might be looking for the best WordPress popup plugins.
With the WordPress popup plugin, you can design custom messages to match your site’s branding. Additionally, you can trigger these pop-ups to target visitors after a certain time or specific actions taken on your website.
In this blog, we are going to share with you the top WordPress Popup plugins that can help you in converting your visitors to leads.
5 Best WordPress Popup Plugins for your WordPress Website
In this list of WordPress Popup builders, you can get 5 top WordPress popup form builders. Here you get some WordPress popup plugins free to use, and you have to pay for some popup maker plugins. So let’s start.
Popup Maker for WordPress
Popup Maker is another popular free WordPress popup plugin. It has several optional popups and campaign types, such as lightbox popups, retractable pop-ups, sticky pop-ups, notification popups, and more. You will also have the option to customize the appearance and location of the login popup.
Pros of Popup Maker
- Use this plugin for free
- Even the free version has tons of tools you can use
- Add click-based triggers to your navigation menu, buttons, sidebars, images, sidebars, and more
- Easily integrate your popups with popular contact form plugins like
Cons of Popup Maker
- The exit intent feature is not free (or robust) and is only available if you pay for it so you may miss out on many conversions without this advanced feature.
- You will need to purchase a plugin to access useful features such as advanced targeting conditions, and the price may increase the price of a premium plugin.
- In the free version of Popup Maker, you won’t see popup analytics to track your campaigns.
Cost of Popup Maker
Popup Maker prices range from free to $16 per month (billed annually).
Sumo Popup Builder
In addition to being one of the best WordPress popup plugins, Sumo also helps you with social sharing and analytics with things like heatmaps and scrollbars. Like OptinMonster, SumoMe is a standalone solution.
Pros of Sumo
- It costs nothing to use the limited features, but the free version displays blue notification bars on your site, which screams unprofessional to some visitors.
- Create customized pop-ups for people based on how your visitor got to your site with the premium version.
- Choose from a list of pre-designed templates specific to your popup goals with a premium version.
Cons of Sumo
- It lacks many specialized features and targeting options for popups as it is a broad product with other focus areas.
- You’ll pay more if you get a lot of traffic with the Sumo pricing model.
- The best features are in the premium version, so if you’re looking for a simple website popup plugin, Sumo might not be for you.
Cost of Sumo WordPress Popup Builder
Sumo prices range from free to $39 per month annually billed.
Popup Builder by OptinMonster
OptinMonster is a powerful online lead-generation software used by millions of websites. It helps in converting existing visitors into newsletter subscribers and customers. It is simply the best WordPress popup plugin on the market.
Pros of OptinMonster
- It turns leaving visitors of your site into leads by showing a targeted campaign when they are about to leave your site.
- OptinMonster not only has page-level targeting but advanced display rules like referrer detection, geolocation, and more.
- Includes a drag-and-drop builder for easy setup and customization.
- Choose from pre-made popups or start from scratch and create your own.
- Create pop-up campaigns for lightbox pop-ups, floating notification bars, countdown timers, content boxes, full-screen welcome pads, and sliding scrollbars.
- OptinMonster is SaaS (software as a service), so you can use one account on multiple sites.
- Get access to fantastic customer service with their knowledgeable support staff.
- Create Google Analytics goals.
- OptinMonster is one of the best WordPress plugins for GDPR.
- Use the discount wheel popup to maximize conversions.
Cons of OptinMonster
- OptinMonster does not have a free version. But these advanced features are worth it if you are serious about making money online.
OptinMonster Popup Maker Cost
- OptinMonster prices range from $9 to $49 per month annually.
TrustPulse Popup Maker
Social pop-up notifications are a new and popular way to grow your email list and generate more sales. And since TrustPulse is the most powerful social app for business websites, we had to include it in this list of the best WordPress popup plugins. It helps in trust building, conversions and sales by displaying a classy-looking social security notice on your website.
Pros of TrustPulse
- It’s a FOMO (fear of missing out) plugin that creates a sense of urgency with timely alerts.
- It shows Social proof Notifications to build trust.
- You can use it on all popular web platforms, including WordPress, Squarespace, Drupal, Shopify, and more.
- It tracks purchases, downloads, and registrations on your site and then displays them as recent activity.
- TrustPulse automatically displays a map next to each purchase to increase FOMO.
- Choose where and when to show notifications to convert more users into customers.
Cons of TrustPulse
- The free version is limited to 500 sessions per month, but it is affordable to increase this limit and access advanced features.
Cost of TrustPulse WordPress Popup Builder
TrustPulse pricing starts at $19 per month for the Pro plan (billed annually).
Icegram Popup form Builder
One of the newer options on this list is Icegram, a service that helps you create pop-ups and email opt-ins to grow your email list. In addition to creating pop-ups and opt-in forms, you can create engaging call-to-action (CTA) buttons that take visitors to any desired page (including affiliate links).
Pros of Icegram
- Icegram is a freemium plugin that is free to use, but premium add-ons with advanced features cost money.
- Unlike others on this list, there is no traffic throttling, so you can use it even if your site gets a lot of traffic.
Cons of Icegram
- The UI is hard to use and not very smart. It doesn’t have a drag-and-drop builder, so creating even a simple popup form on the web can be difficult.
- There is only basic targeting, like time-based targeting, so this solution lacks many options that could help you get more conversions.
- This is a free solution, so the templates don’t look great and can turn visitors off if they think your site looks unprofessional.
Cost of Icegram Popup Builder for WordPress Website
Icegram is freemium software, meaning it’s free, but premium add-ons range from $7 to $27.
At a Glance: Which are the best WordPress Popup Plugins in 2022?
| WordPress Popup Plugin | Price | Pros | Cons |
| Popup Maker | Free or $16+/month | FreeLots of featuresAdvanced triggers | No free exit-intentNo free analytics |
| Sumo | Free or $39/month | FreeCustomized pop ups based on traffic sourcePre-built templates | Limited featuresTraffic limit |
| OptinMonster | $9+/month billed annually | Exit-IntentAdvanced TargetingEasy to Use | No free version |
| TrustPulse | $19+/month billed annually | Uses urgencySupports multiple platformsTracking | Limited sessions |
| Icegram | Free or $7+/month | Free/low costNo traffic limits | Poor user interfaceLimited targeting |
Nowadays, Popup is an extremely popular option for generating more leads on websites. But selecting the best WordPress popup builder from these options is very difficult. So you can look at this table to get an idea about the popup makers’ pros, cons, and price range.
If you are still confused about choosing the best WordPress plugin for your website, we recommend getting help from a WordPress Development Company.
