Lead generation plays a critical role in B2B digital marketing. Not only does it bring more visitors to your website, but it also allows you to gather valuable information for more personalized and targeted contact later on.
Today’s marketers rely on lead generation tools to simplify and streamline the lead generation process. These five tools are some of the best available for B2B marketers.
1. HubSpot Marketing
HubSpot is a versatile lead generation tool that allows you to manage your marketing, sales and customer relationships all on one single platform.
HubSpot can do more than just help you manage things. The robust platform also boasts helpful features, like:
- Workflow automation
- Social media account management
- Email campaigns
HubSpot is cloud-based and can help companies of all sizes. For marketers, the ease of use and variety of tools make it an attractive option for lead generation.
HubSpot is more than just a lead generation tool. It’s a complete marketing hub, with a variety of different services to choose from. Many of HubSpot’s tools are free, but paid versions are more robust and better suited for B2B organizations.
WatcherMe offers a different way to generate leads using website visitor monitoring software. With WatcherMe, you can see which companies are visiting your website. These are companies that are already interested in what you’re offering and have a high chance of converting.
The platform will even provide the contact information for decision-makers at each visiting company. This valuable information will allow you to get in touch with the right people to better nurture and convert leads.
Other standout features of WatcherMe include:
- Alerts when company leads visit your website
- Ability to view the lead’s geolocation, time spent on your website and pages visited
- Ability to integrate into a variety of tools, including HubSpot, MailChimp, Slack and more
It’s easy to get started with WatcherMe. Simply install their script, and you’re ready to start tracking. There’s also a 14-day free trial to help you get acquainted with the software.
Finding leads on social media can be time-consuming, but Discover.ly simplifies the process to help you find more targeted leads.
This Google Chrome add-on provides more detailed information about each lead and who they are connected to on LinkedIn, Twitter, Facebook and more.
This popular add-on has been featured on Forbes, VentureBeat, TechCrunch, Entrepreneur.com and more.
Discover.ly is both simple and effective. It’s quick to download, and it will save you time. No longer will you have to go back and forth between social networks to find leads.
OptinMonster helps you convert website visitors into email list subscribers and eventually – with a little nurturing – into customers. More than 1.2 million websites use OptinMonster, so it’s easily one of the most popular tools of its kind.
All it takes is three steps to get started with this tool.
The great thing about OptinMonster is that it works well for all types of B2B organizations. It can easily integrate into a variety of email marketing services, including MailChimp, GetResponse and AWeber.
OptinMonster allows you to create custom sign-up forms using a simple drag-and-drop form builder. Target and responsive pop-ups further help you increase conversions.
Other features include:
- Campaign scheduling for time-sensitive promotions
- Customized messages
- Perform A/B testing
- Lead segmentation
- Follow-up Campaigns
- Onsite retargeting
- Analytics and insights
OptinMonster also offers several pricing plans to meet the needs and budgets of most organizations.
5. D&B Hoover’s
One of the oldest lead generation applications out there. D&B Hoover’s has been around since 1990, and it’s home to the largest business database in the world. Hoover’s has more than 120 million records and insights to help marketers generate leads.
D&B Hoover’s offers:
- Business intelligence in real-time
- Advanced search features to help you quickly find what you need
- Capture information of company profiles
- Easy CRM integration
- Lead segmentation
One of the advantages of Hoover’s is that it offers both paid and free versions for users. Only paid versions have access to the entire database, so it makes sense for marketers to go with the paid version.
These five tools help marketers generate more leads that can be nurtured and converted into customers. Each tool offers its own unique benefits to help stimulate growth through different digital marketing channels.