Increasing the number of platforms on which your products appear is an excellent way of increasing revenue for your e-commerce business. One of the most popular platforms you can use is Amazon, which is the largest e-commerce website globally and can help you increase sales and profits. However, you must do more than list your products and wait for the sales to come; you must ensure that you optimise your product listings to get them to appear high in the search results. Below are some tips to help you optimise your Amazon listings and ensure you maximise your returns when using this platform for your products.
Keyword Research
If you are wondering how to improve your Amazon SEO, an excellent place to start is looking at the keywords you will focus on for your products. You can use various online tools to research the best keywords for your products and help them get found online. Ensure you do plenty of keyword research and look at your competitors and their keywords for the same products. Once you have finished researching your keywords, you can start looking at optimising your product listings and getting them more visible on the Amazon platform.
Writing Your Product Descriptions
You will also need fully descriptive product listings to help your products rank highly in an Amazon search. You want your descriptions to be informative, answer commonly asked questions, and ensure the keywords you are targeting, and their variations appear naturally within the text. However, you must ensure the content is written for the consumers rather than the search engine and engage customers with it. The more you can engage with your customers and have them spend more time on your product listings, the better your SEO will be. Dwell time on your product pages is a ranking factor with Amazon, so the more time potential customers spend on your product pages, the better for your online business.
High-Quality Images
You will also need to ensure that your listings contain plenty of high-quality images of your products, which showcase the product you are selling from multiple angles. Using videos is also an excellent idea, as these can show the products in use and highlight their various features. Ensure that you do not use stock images of the products and that the ones you use are unique, which can help you stand out from your competitors.
Chase After Customer Reviews
Once you have sold products on the Amazon platform, you will also want to request your customers to leave reviews of the products they bought. Having lots of reviews of your products can help instil a sense of trust in your company and its products, making it more likely for people to purchase from you. Plenty of advice is available online to help you increase your product reviews, and these can also help with your SEO on the Amazon platform.
Following the above advice is an excellent way to start selling your products on Amazon and ensure the listings are well-optimised. However, it can be complex to get competitive products to rank highly, so you may also want to consider consulting a reputable Amazon marketing company to assist you with this task.
