When you purchase food and beverages, what are you looking for? What makes you choose one brand over the other?
Some products are more than just what we eat or drink. They’re a fully immersive experience that taps into multiple senses when we purchase, and each time we use it in our homes.
By creating this reoccurring feeling from store to home, customers will remember your product and the way you made them feel. Coffee is one of the most popular of these products.
So how do you get your coffee packaging to go above and beyond? Read on for the top tips for stellar coffee sales.
1. Know Your Target Market
Coffee is a different animal when considering your market because it’s suited for a huge range of individuals, which is great.
In this case, your market is determined by the coffee maker you will create specialty coffee for — think traditional coffee maker or Keurig, for example.
You may choose to only target a niche market like single-serve machine users, or perhaps you will offer a variety of products for a wider market.
2. Understand Product Storage
Attractive, but improper storage is not going to do anyone any good. It is crucial to know your product and packaging needs, in addition to what is visually appealing.
For example, for a traditional coffee maker, coffee packaging bags with tin ties to preserve freshness and maintain quality is something to consider.
Imagine it printed with your bold, eye-catching logo and key product descriptions.
Having a unique, appealing coffee packaging design, your product will be flying off the shelves. It is your goal to then keep them coming back for more.
3. Appeal to the Senses
Once you’ve hooked your target audience with eye-appeal, you must bring it home by ensuring quality that will make them repeat customers.
Think about your coffee once it’s in the customer’s home. With proper packaging, you will maintain the aroma, thus enabling the customer to relive the multi-sensory experience they crave over and over again.
4. Be Prepared for Volume
So you’ve successfully created a packaged coffee that you are happy with, looks and all. How will you handle mass production to keep up with demand?
Invest in a coffee packaging machine. No matter your needs, K-cup, or traditional ground coffee or whole beans, there is a machine that will help you maintain quality while keeping up with demand.
Here are some examples of these packaging equipment uses and how they can suit your needs, no matter what they are.
Achieve Total Coffee Packaging Victory
Now you are equipped with the wealth of knowledge you need for victory over coffee packaging. Go on to create the product packaging that will take your coffee to the next level and dominate the coffee industry.
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