While it’s still possible to have some organic reach through social media, with most social media platforms today, the only way to truly grow your audience and ensure that you’re getting your content out is to pay for social ads.
Because this is the way it is for most people and businesses, you’ve got to know what you can do to ensure that your ad gets the best possible results among a sea of other paid ads. So to help you in doing this, here are three things to keep in mind when creating ads for social media.
For most social platforms, it’s the visual aspect that’s going to get people to stop and really consume whatever it is you have posted.
While using static images is better than using straight text, Brent Barnhart, a contributor to Sprout Social, shares that video content usually performs better and gets better engagement than static images. Knowing this, you should try to be creating and posting relevant video ads as much as you can. And since many of these platforms will really only grab the attention of their audience for a few seconds, you can likely create quite a few small video ads for a relatively small budget and with little technical equipment.
It’s generally a good idea for businesses to use a few different social media platforms that are relevant to their audience. So when you’re creating an ad for one platform, it only makes sense to create a similar ad for the other platforms that you’re on.
By repurposing your social ads onto all of the social platforms you frequent, Larry Kim, a contributor to WordStream.com, shares that you can get the biggest bang for your buck while also maximizing the exposure your business will receive for that one marketing campaign.
Creating an effective social media ad can take a lot of work. However, even after all this work, you can’t ever really know how well your ad will perform until you publish it and then test it against similar ads with slight variations.
The more you test your ads and fine tune how you’ve set everything up, Neil Patel, online marketing guru, shares that you’ll have an easier time figuring out which type of ads work best for your business and what types of ads you don’t have as much success with. This information can save you a lot of time and money down the road.
If you’ve been having a hard time creating successful social media ads, consider using the tips mentioned above to help you with this.