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10 Techniques for Increasing Your Reach on instagram

Ever wondered why some people on Instagram get tons of views, while your posts seem to struggle? Well, it’s not magic – it’s all about having a plan! In this article, we’ve got 14 simple ways to help more people see your Instagram posts. Remember the good old days when Instagram was easy, and your posts showed up in order? Things have changed, and now it’s a bit more challenging to reach your audience.

This guide is here to make it easy for you. We’ll uncover some tips on how to boost your Instagram game and get more people checking out your posts. No more secrets – just practical tips to get your posts seen by more people. Think of it as your roadmap to a bigger audience and more likes! 

What does ‘Instagram reach’ mean?

Instagram reach is all about the number of different people who see and hopefully engage with your posts. You can keep your eye on the reach for a single post, your whole Instagram profile, or even for a campaign. It’s not just about the numbers; you also get to know who these people are, like their age or where they’re from.

Now, this reach can be of two types: organic or paid. Organic is when Instagram shows your posts to people who might like them based on their interests. Paid is when you buy Instagram ads to boost your content – you’ll see a “sponsored” label  on those.

Jade Beason, a pro in coaching creators and digital marketing, spills the beans on the biggest myth – thinking paid reach is the same as organic. According to her, reaching people organically is cooler because you’re more likely to catch the right audience’s eye and keep their attention. In this article, we will look into ways to boost your organic Instagram reach.

10 Tips to Boost Instagram Reach

Instagram’s system of rules and processes, known as the algorithm, decides what posts you see in your feed. It aims to make your experience unique by showing stuff you would like based on your recent activity on the app.

So, if you’re a brand trying to reach more people on Instagram, it’s important to know your audience well. Understand who your followers are, and create content that they’ll find interesting and engaging. To help with that, here are 10 strategies that can boost how many people see and like your posts on Instagram. It’s all about knowing your audience and sharing content they’ll enjoy.

1. Use hashtags smartly

Imagine hashtags as your Instagram spotlight, helping your posts get noticed by people beyond your followers who share an interest in your content. While Instagram allows up to 30 hashtags per post and 10 per story, don’t fall into the trap of hashtag overload. It’s not about quantity; it’s about quality.

Rather than randomly stuffing your posts, concentrate on discovering hashtags that truly connect with your brand and spark engagement from your audience. These are the tags that elevate your content and make it discoverable by those who genuinely appreciate it.

Quality hashtagging involves some thoughtful research. Look for tags that are not only relevant to your content but also popular within your community. 

In essence, smart hashtag use is about making intentional choices. It’s picking the right tags that enhance your content and resonate with your audience. So, the next time you’re curating that perfect Instagram post, remember, it’s not about the sheer number of hashtags; it’s about choosing the ones that make your content shine in the vast Instagram landscape.

2. Make use of all the features of Instagram Post Formats

Instagram keeps rolling out new features, giving you a variety of ways to share your content. From single photos and carousels to short videos in your feed, engaging Stories with AR lenses, polls, questions, links, shopping, and fundraising tags, to Reels, IGTV, and Live video streams – the options seem endless. Not to mention Story highlights, Guides for topic collections, and even showcasing your products in an Instagram shop.

Now, usual social media advice says stick to a couple of channels, but Instagram is different. Here, it’s like having a buffet of options. Businesses are told to pick one or two social media channels, but within Instagram, the more, the merrier. Using all these different formats isn’t just about being fancy; it’s about creating a steady flow of content and a consistent presence. It ensures you’re reaching potential followers wherever they hang out on the platform.

Some businesses stick to posting in their feed or focus on Stories, and that works for them. Yet, using the full range means you’re not missing out on reaching new audiences and potential opportunities. So, don’t shy away – embrace Instagram’s variety, and let your content shine in all its different forms

3. Using keywords in captions

When you’re scrolling through the Explore page on Instagram, you can dive into content using hashtags and location tags. But here’s the cool part – Instagram goes the extra mile by tailoring recommendations based on your unique interests and interactions. 

So, if you are a fashion content lover who constantly hits the ‘like’ button on fashion-related posts, guess what? Your Explore page will likely be filled with fashion posts.

Now, let’s talk about why your post captions matter in this Explore adventure. Instagram’s Explore page is like a matchmaking wizard, using a smart system to link accounts that share similar topics. It’s like a language it learns – understanding the context behind words in bios, names, usernames, and captions. This is where your captions play a crucial role. 

Crafting captions that describe your post with the right keywords boosts your chances of popping up on the Explore page. Instagram analyzes these keywords to figure out what your account is all about, aligning it with the interests of users exploring the platform. So, the next time you’re captioning your post, think of it as your ticket to the Explore magic carpet ride.

You don’t have to think much to do this, just convey the message related to your post . Lets say your post is about a product for curly hairs and you want to target an audience with curly hairs you can write curly hair captions.

So, Instagram understands the idea and context of your post.

4. Experiment with different types of posts

Instagram has evolved significantly from its early days of static single images. Now, users can explore a variety of post types, from carousels and videos to Reels and Stories, offering a richer experience.

Here’s a tip: mix things up and experiment with these diverse post formats to discover what clicks with your audience. What type of content grabs the most attention on your account? Is it the entertaining Reels or perhaps the visually appealing carousel posts showcasing your products? Take note of what resonates and engages your followers the most.

By trying out different post types, you can uncover the winning formula for your audience. Maybe they enjoy the humor in your Reels or appreciate the showcase of your products in carousel posts. Understanding what works best allows you to fine-tune your social content strategy, ensuring you consistently deliver the content your audience loves. It’s all about adapting and making your Instagram presence a hit with your unique followers.

5. Reach multiple communities with Instagram Collabs

Instagram’s Collabs feature is a game-changer for expanding your reach by letting your posts reach a whole new set of followers. Collaborations have always been a smart strategy for reaching fresh eyes, and this feature on Instagram makes the process super easy without the mess of duplicate posts.

With Instagram Collabs, you create a single joint post shared with each collaborator’s followers, neatly displayed on both profiles with tags at the top. This collaborative post not only benefits from combined views, likes, and comments but also streamlines the collaboration process.

As the original poster, you can bring in up to 20 collaborators, giving your post exposure to 20 more communities of followers. Whether teaming up with other brands, influencers, or your customers, this feature is a golden ticket to unlocking endless possibilities for boosting your reach on Instagram. It’s like opening a door to a whole new world of audience engagement and collaboration opportunities.

6.Use Instagram Highlights to Maximize Content Value

Instagram Stories are a fantastic tool for boosting your reach. They’re fast, enjoyable, and encourage interaction—a perfect combo for increasing organic reach. But, here’s the catch—they vanish after 24 hours. Enter Stories highlights.

With highlights, you can give any story a forever home at the top of your profile. This is a game-changer, especially for stories that showcase your products, services, or brand essence.

And guess what? You’re not confined to just the informative stuff. Highlights are versatile—you can use them to immortalize your most popular and viral stories. By doing this, you set them up for continued engagement and shares, even as new folks stumble upon your gems. So, embrace highlights as your secret weapon to keep the momentum going long after the initial story spark. 

7. Interact with your audience 

For a brand, constantly seeking engagement without responding is like talking to a wall. Communication works both ways. When people show love by liking, commenting, reacting, or sharing your posts, it’s crucial to respond.

Take a moment to like or reply to their comments. Engage with those who mention your brand. Share posts that add value to your audience’s experience. Essentially, be an active participant! Don’t just stop at posting – become a noticeable and engaged presence in your audience’s Instagram journey. By actively participating and interacting, you naturally become a part of your audience’s experience, leading to a gradual and organic expansion of your reach. It’s about building connections and making your brand a lively presence in the Instagram community. 

8. Test different Post Times and Frequencies on Instagram

Choosing the right time to share your content on Instagram can significantly impact your organic reach. The Instagram algorithm loves fresh content, so the aim is to post when your followers are most active to ensure your posts land at the top of their feed.

Start by checking Instagram Insights to figure out when your followers are usually online and engaged. Posting during these peak times increases the chances of your posts being seen, and the interactions further boost your organic reach.

Besides timing, the frequency of your posts matters too. You want to strike a balance – post frequently enough to catch the algorithm’s attention and appear consistently in your followers’ feeds, but don’t bombard them with too many posts.

As a general guideline, aim for no more than one post per day and no more than three stories per day. Of course, every account is unique, so it’s worth experimenting to find the right frequency for you and your audience. Keep in mind that changes may take a couple of weeks to show results, so plan your post time and frequency testing accordingly and be patient. 

9. Take a look at Instagram Ads

Think of Instagram Ads and regular Instagram posts like two opposite worlds – one hot like fire, the other cool like ice. Surprisingly, though, they can actually work together like a magical duo. Picture this: by having a smart strategy for your Instagram Ads, you can actually boost your natural, everyday following.

Now, you might be wondering, how on earth does that happen? Well, here’s the secret spell: pick a post you’ve already shared and give it a boost using Instagram Ads. Show it to a specific group of people you carefully select. When those people start interacting with your post, it gets a popularity boost. Suddenly, it’s like your post has VIP access to your followers’ feeds.

But, there’s a puzzle to solve – which post should you choose for this magic trick? Dive into your Instagram stats and find a post that already got lots of likes and comments. That’s your golden ticket to Instagram stardom.

10.  Optimize your profile

Imagine your Instagram profile(instagram bio) as the doorstep to your online world. Now, picture this: when someone steps onto your doorstep, you’ve got just a few moments to impress them enough to stick around. That’s where your profile comes into play – a clear, snappy, and captivating profile can be the game-changer in turning a random visitor into a loyal follower.

Your bio, that little intro at the top, is like your digital handshake. It says who you are and what cool stuff you’ve got to offer. Make it crystal clear and sprinkle in some keywords so people can find you in the Instagram jungle.

Ever noticed those circles at the top of a profile with cute icons? Those are Story Highlights. They’re like organized folders showcasing your best or most interesting stories. Give them cool titles, and visitors can quickly peek into what makes your content awesome.

Now, that link in your bio is like a secret door to another dimension. It can lead folks to your website, a hot new product, or any other important places. Tools like Linktree can help you share multiple links without making things messy.

And here’s the icing on the cake: keep your posts looking like a family photo album. Use the same colors, filters, and post styles for a visually pleasing feed. It’s like setting the stage for an engaging show that keeps people scrolling for more.

Conclusion

Being on Instagram is one thing, but truly connecting with your audience requires more than just a presence. It’s about identifying who your audience is, crafting content that sparks engagement, and smartly using Instagram’s features. Understanding your audience is the key – know what they like, what makes them tick.

Produce content that doesn’t just exist but inspires interaction. Make your audience want to like, comment, and share. And don’t forget to play smart with Instagram’s features. Whether it’s using stories, reels, or collaborating through Instagram Collabs, each feature has a unique power.

So, it’s not just about being on Instagram; it’s about making the platform work for you. Tailor your approach, create engaging content, and leverage Instagram’s features strategically. That’s the winning formula for boosting your reach and making meaningful connections on this dynamic platform.

Muhammad Qasim

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