The process of creating a product does not end with its design. If the appearance of a shampoo bottle itself doesn’t pique interest, no one will open the cap to take a whiff inside. Product packaging that is both functional and aesthetically pleasing is one of the simplest methods to attract customers and increase sales.
In any case, what exactly counts for excellent product packaging? Continue reading to learn ten of the best guidelines for developing innovative, practical product packaging.
Customers have two main goals in mind when they pick up your product: to learn its function and who made it. In most cases, four seconds is the maximum amount of time a customer will spend considering a product before moving to a different one.
Using a legible font is an important step in conveying your product’s value to potential buyers. Choosing block letters for your labels can often make it difficult for customers to process the information they are presented with. On the contrary, customers may be confused by a label with a font that is excessively curvy or hard to read, which could be disastrous for your business.
The size of the font is another consideration. Customers could be missing out on important information about your goods if the wording or font size is too small. Similarly, the packaging might be distracting and overwhelming if the wording is overly large.
2. Keep it Authentic
What your brand stands for is central to this discussion. While such, it’s important to keep this in mind as you craft the box for your product.
Let the packaging for your products reflect the fact that your company is unique among those selling similar goods. A tear-away postcard could be included in the package if client interaction is a key part of your brand’s ethos. Similarly, a unique packaging tape might make you stand out. Read our packaging tape adhesive guide to know more.
3. Be Honest About the Product
Your product’s packaging should accurately reflect the content and functions of the product. People can sense when a salesman is trying to oversell them something or when packaging is exaggerating the quality of the goods within. Customers are unlikely to be pleased if the product’s packaging misrepresents its contents.
Making some of your packaging see-through is a clever solution to this issue. Remember customers love transparency, so giving them a sneak-peak of the content can be a smart move.
4. Create a Workable Design
Even though the primary goal of your packaging is to attract customers’ attention in stores, it still needs to photograph effectively if you plan to sell the product online. A magazine or newspaper may use the packaging design you created. Features of the design may also be used on signs and promotional items, and the digital and mobile experiences of the package must be optimized. Customize your own packaging design and create something that can serve more than one purpose.
5. Shelf Impact
In most cases, this tip is only useful if the goods in question is sold in stores, but it could still be useful in an online shopping context. Products that promise to perform the same thing as yours are easy to get lost in stores due to the way goods are displayed and arranged.
Your product must be distinguishable from the competition. How can you get it to act that way? Understand who you’re up against first and foremost.
If the competing brand is only available in red packaging, you can consider a bold color to establish your brand image. Although, making your product look and feel identical to the competitors is another tactic that has proven successful. However, this strategy may backfire if not carefully considered.
6. Make the Packaging Less Boring
It’s hard to go wrong when you put some thought and personality (and maybe even a little comedy) into the packaging for your product. This makes the goods seem more approachable and comfortable to the buyer.
One manufacturer created t-shirt-shaped tea bags with a built-in hanger, allowing them to be displayed neatly on the lip of a cup. This layout simplifies the product’s operation and provides amusement for the target audience, which encourages repeat business.
7. Make it User-Friendly
The opening should be simple. Before beginning the packaging design process, consider the intended application of the product. You should include a spout to the package if the product may be poured. The package should be easily resealable if the item isn’t intended for single use. A classic case of well-thought-out packaging design is the inverted Heinz ketchup bottle.
8. Make it Eco-Friendly
Be mindful of your impact on the planet and take eco-friendliness into account while making decisions.
Waste from excessive packing discourages many buyers. To save space, leave off the additional layers of bags, cartons, and plastic wrap. Create a waste-free container that secures the product in transit.
9. Packaging that Preserves and Protects
The importance of ensuring the safety of food products cannot be overstated. The FDA enforces stringent standards on packaging to ensure consumer protection and deter attempted manipulation. In order for the product to travel safely and remain fresh, proper packaging is required. In addition, your product’s packaging should prevent damage while in transit to retailers and end users. Consider CPG packaging for food items.
10. Special Editions and Trends
For a quick spike in sales, it can be helpful to produce limited edition packaging for a specific holiday or promotion. For this strategy to work, it must rely on customers’ propensity to make hasty purchases. This is useful throughout the Christmas season and can be adapted for other major sporting events, such as the Olympics.
Innovation and the survival of a market depend on following the latest trends, which appear again across all sectors. Although fashions come and go over the years, they also seem to repeat themselves.
While it takes talent to anticipate what will become popular, everyone can follow developments as they unfold.
Every week, it seems, a new product hits store shelves, prompting merchants to install more display cases and fostering fierce competition among companies for prime locations near the entrance. Getting lost amid the crowd is a genuine possibility. These days, it takes more than a superior offering to make a splash in the market. Fortunately, with these top ten effective packaging ideas, you can make your business bloom in no time!