TECHNOLOGY

Your Mobile App Needs AI. Here Are 3 Ways to Harness Its Power

Summary- AI and mobile apps are creating new opportunities for app developers around the world. Better performance, personalization, and security are the three main advantages of combining these two popular technologies. However, how are developers leveraging this combination to unlock the full potential of modern apps, that we are discussing in this blog?

Mobile apps are rising in numbers, creating massive competition for all apps out there irrespective of their segments or services. To tackle this competition, developers are increasingly using modern technologies to upscale their apps in terms of quality. Artificial Intelligence (AI) is one of these popular technologies that you can find in modern apps. Whether for personalization or to secure the data, AI has diverse use cases for apps and current developers know how to leverage them well.

A report by Exploding Topics says in 2022, the AI market was already worth $136.6 billion worldwide and data-driven applications were one of the major contributors to this value of the technology.

Now, even though there are probably thousands of AI-based applications already in the market, there are lots of possibilities left for new or future applications as well. In this blog, we will discuss the top three ways that you, as a developer can use and ensure that your app is loved by its users.

So, without wasting your time, let’s begin!

Automation and intelligent solutions

One of the major advantages of AI is its ability to automate processes. Whether it’s driving a car or talking to people, now a person is not needed behind the wheel to change directions or speed- AI is perfectly capable of doing that. For mobile apps, automation is use in several ways. For instance:

  • Image and object recognition– Imagine you saw a painting and want to know more about it, you can simply capture its image or scan it with tools like Google Image Search and find its information. Same way, AI is making inclusive apps more user-friendly as well. People with visual impairments are using their smartphones to scan the environments around them and explore the world all by themselves. Such apps are making them more independent and free.
  • Natural Language Processing (NLP)– You might have heard about some trending AI technologies recently called Chat-GPT and Bard AI. These chatbots are using NLP and are design to talk like human beings. These chatbots are smarter and are capable of resuming conversations even if you take a pause. For modern apps, to integrate smarter customer service chatbots, NLP is the best solution.
  • Automated approvals– Mobile apps are one of the common tools use by the fintech industry to execute transactions, settlements, payments, and more. Integrating AI into these processes has multiple advantages starting from automated cybersecurity to automated approvals of transactions. This helps banks execute even international transactions faster.

Personalized user experience

Personalization of the user experience is not a new thing. However, using AI, this personalization is getting smarter with time. Mobile app development companies are using the user personalization ability of mobile apps in several ways. Some are doing this to understand users better while others are using personalization to make the experience more user-friendly. We have some advantages of AI-based personalization to share.

  • Personalized recommendations– Platforms like Netflix, Amazon, Hotstar, Spotify, etc are using personalization to show individuals recommendations on the basis of their usage history. Users get recommendations of shows to watch or products to purchase depending on how they have been streaming their favorite platforms or making purchases.
  • Personalized analytics– Mostly used in healthcare apps, educational apps, etc, personalized analytics are able to track the weaknesses and strengths of individuals to recommend personalized solutions. It is helping apps take care of the requirements of their users better.
  • Gesture and voice recognition– Using AI-driven personalization, AI is able to help apps deliver better customer service as well. The technology can observe and personalize the way it speaks or responds so users are able to understand its responses better. Additionally, the technology is also able to observe and understand multiple languages, dialects, and pronunciations thanks to these personalization abilities it is equippe with.

Performance automation and cybersecurity

One of the major threats to app users and app owners is cyberthreats. Hackers keep attempting to steal data, take control of devices, and more. However, AI is making that tougher by automating the cybersecurity part. It keeps an eye on patterns that give away the hint of attempted hacks and blocks them to raise cybersecurity alerts.

AI scans systems automatically in the background to keep apps safer from any data leakage. To assist apps with their performance, AI is handy as well. The technology is optimizing the performance of apps and helping them load faster and more efficiently. Most modern smartphones are capable of automatically optimizing background processes depending on the requirements of apps to offer better performance to users.

Wrapping up

Well, lastly, AI has several other contributions to the world of mobile apps like making visuals and transitions more appealing, making games smarter and more challenging, and helping people train whether it’s study or a virtual sport. With time, the technology will almost take over the entire mobile app sector to serve users one way or another, so, if you are an app developer and still have not integrated AI into your mobile app strategy, it’s never too late to begin because early adopters are already enjoying the advantages they secured by being early adopters of the technology for their apps.