Your Guide To A Simple Yet Effective YouTube Marketing Strategy with Visual
1. Make Sure That Your Content Is Valuable
In order to ensure that your content offers value to your target audience, ask yourself this: does it address certain pain points for users? The idea is that your videos should make the lives of the person watching easier and give them ideas they wouldn’t otherwise have. When you address problems and offer creative solutions, viewers will start to associate your YouTube content with quality and think of your channel as an industry leader.
2. Know Your Goal
Every video published on YouTube should have an end goal in mind. Are you looking to lead more people to your website, offer entertainment for potential consumers, or both? People are more likely to keep coming back to your videos when it’s clear what you hope to establish and all of your videos address a need. Of course, your retention rate is probably the best indicator of content quality.
3. Establish A Video Format
It is important for your videos to do two main things: get uploaded at a time when people expect them and offer a format that’s appealing to your viewership and use unlimited video editing to create the best videos. What is the subject matter of your videos? Never start to simply create content without an end goal in mind. Many industry leaders create videos that do some or all of the following: show success stories and testimonials, educate through tutorials and demos, explain concepts, or answer frequently asked questions.
4. Optimize All Of Your Video Uploads
Your videos are a valuable piece of content marketing, which is why they need optimization. YouTube videos are actually among the highest-ranked pieces of content available online! This means that you need to employ the use of phrases and keywords that your audience may search for. There are tools that can help you do this, but you can also try the predictive search function when typing in a query.
Don’t just stop here, however! Your video pages are an even more crucial turning point for optimization. Here are some things to consider:
-Create a headline for your video, but utilize the space well. Include a keyword in the first four or five featured words.
-Write a compelling and interesting description for your video. Google ranks and displays the first two sentences of your paragraph in search results.
-Choose your tags wisely as they help users find your videos and Google fine-tune search results. Your first keyword should be your focus keyword, but the rest should remain relevant such as the brands or products you discuss. Custom thumbnails are an added bonus if you have room in your budget for one!
5. Get Your Audience To Do Something
A CTA or call-to-action is perhaps the most important way to finish the video you’ve just created. What should the audience do with the information they’ve just learned from you? Let your audience know what the next step is for them after watching your video. This may include liking your page, subscribing to your channel or heading over to your website. Some people also offer perks for viewers such as a coupon or free ebook if they subscribe to a mailing list on their website. Use CTAs at the 15% mark of your video and at the very end.
6. Promote Your Own Videos
Search engines alone aren’t enough to promote your video content. Get the word out on your blog, website, and social media pages by embedding your videos and turn loyal followers into loyal watchers. You may also ask friends and family to share your videos to give you more leverage. If your content is good, people are likely to help out and share.
7. Remain Consistent With Your Branding
You should establish an image, tone of voice, and a personality for your brand and remain consistent throughout all of your published content. Make sure that people find that your website, blog, GMB, and social profiles are all a seamless transition.