Lip-glosses have come a long way since they were first introduced. Modern lip-gloss is so much more than just a simple moisturizing product used to give a color hue to lips. Now lip-gloss comes packing multiple benefits and is one of the most advanced cosmetics in the world.
- Plump, and
- Volumize the lips.
It’s just one product serving four purposes.
Just like the product formula, lip-gloss packaging has come a long way too. When I was in high school, I used to carry a simple plastic, squeezable lip-gloss tube in my bag. Now, most cosmetic brands think of packaging as an investment for their products. They prefer to get Custom Lip Gloss Packaging boxes instead of choosing stock packaging.
Primary vs secondary packaging:
When it comes to cosmetics, the packaging is divided into primary and secondary (in some cases maybe even a tertiary layer is used as well).
Primary packaging is the container that the product comes in. it can be:
- Plastic Tubes
- Containers with wands
- Container with LED and mirror
Plastic tubes are squeezable and can be glided directly over the lips. Containers with wants come with an applicator wand to apply the gloss with precision.
Shapes and sizes:
The major factor for differentiation among primary lip-gloss packaging for different brands is size and shape.
- The shape of the container
- Shape of tube
- Size and quality of the wand
- Color of the cap
Are all determining factors for the quality of packaging for a lip-gloss?
The next thing is choosing the right packaging style that goes with the essence of your brand. Your packaging should signify the core values and spirit of your brand. For example, if your brand focuses on all-natural and mineral products, the packaging must give the same vibe.
- Luxury, and
Are three main packaging styles, popular with cosmetics brands.
Materials used for Lip-gloss packaging:
For lip-gloss packaging you need materials that are non-reactive with the product formula and your only two options are:
- Plastic, and
Plastic is more convenient to use as it is cheap, easy to mold, and color. Printing over plastic containers is easier too. The only downside to using plastic containers and tubes is; it isn’t sustainable. Plastic is one of the leading causes of pollution on the planet; ruining our eco-system. If you own a vegan, cruelty-free brand, a plastic container will defy the whole branding of your company.
Glass is more expensive and makes the product appear more high-end. Using colors with glass containers can be tricky and may cause your packaging budget to exceed the limit. Printing over glass is difficult as well and you will require stickers to apply at the bottom of containers. Glass is more sustainable and makes your brand appear more authentic, eco-conscious.
Secondary packaging is extremely important for lip-glosses, as you must provide the consumer with complete information i.e. ingredients, shelf life, expiration date, and usage. Providing all this information is not only important for ethical reasons but for legal as well. FDA has strict guidelines for the secondary packaging of cosmetics and straying away from these guidelines may result in penalties; both legal and financial. In some cases, you may be asked to pull out your product form the market if packaging guidelines aren’t met.
Materials for secondary materials:
Three main materials used for the secondary packaging of lip-glosses are
- Corrugated material
Corrugated boxes are the most popular because of the ease of use. They can be cut and molded into different shapes and sizes easily. Printing over corrugated material is extremely easy too.
Add on options:
Brands have multiple options to make their packaging appear more high-end.
- Matte or gloss finish
- Die and cutter
- Window boxes
- Sleeve boxes
Embossing gives a nice feel to touch. Customers are more likely to buy the product if the box feels nice in hand. Matte or gloss finish to the box, depending on the formula of the product can be great for marketing. You can get die-cutting for a window box or you can add a sleeve box as a tertiary layer.
Printing is fundamental for the successful marketing and branding of the products. Without printing, your products can’t survive in a retail setting. Online marketing; logos, colors, designs can give you a kick start but stepping foot in a retail setting means you need to get all those logos, graphics, and colors printed over packaging; printing must be true to the bone. If the quality is cheap, colors are different or there is misprinting, customers will be skeptical about buying your lip-gloss, no matter how the great product inside is.
Always get professional help when designing the box for your lip-gloss product. You may think of a color and graphics for your packaging, but during printing, maybe that color will not come out as great. only a professional can guide you which color can be printed exactly and which one will look a different shade.
Adjusting logos, prints, ingredients, information, usage, warnings, and brand name is also an art. Everything must be on the packaging and yet it mustn’t look crowded. Customers should be able to find out all the information in the first glance.
Overly complicated and contemporary designs may do the opposite of creating a unique identity for your brand. They may result in customers not buying the product at all as humans are naturally programmed to be attracted to clean, symmetrical designs.
Want your lip-gloss brand to succeed? Invest in custom packaging, but the packaging alone can’t guarantee the success of the product, quality is important too.