Railways are places where the largest number of people blow in on a daily basis. They are the centres of predominant activities like sightseeing, business, pilgrimage, transportation of millions of passengers, and bulk of heavy goods over distant places. The Indian Railways is one of the largest rail networks in the world with a legacy of over 160 years. In India, railways are the chief means of advertising owing to their 24×7 and 365 days service. They fit all sorts of ad campaigns including high-budget, and low-budget, meant for mass reach and also for niche markets. Considering all these benefits of railway advertisements, they have been chosen as the ultimate outdoor advertising medium for ages and at present have increased the significance with the inception of advanced technology.
Why Are Railway Advertisements In Great Demand?
Railway Advertisements are the perfect choice to reach a wider target audience within a short period and thereby drive greater business growth. Train rail advertisements include advertising on the interior and exterior of trains, around train platforms, throughout the train rail (subway) station, etc. It is a type of transit advertising which is relatively the cheapest with high exposure and wide reach among the other means of advertisements. Trains will do their job perfectly by taking the brand message to the target audiences throughout its extensive routes. What the railway advertisements really do is that they make effective use of the dwell time and travel time of the passengers in the railway station to communicate out loud their brand messages. As trains are used for both long and short-distance voyages, there is more probability that the traveller may stay in it for a while than other means of transportation. This could cause the traveller to concentrate more on the surroundings while on the prolonged journey which directly takes their gaze and attention to the advertisements placed on trains and railway stations. Through this medium, the advertised brands get into the traveller’s thought process in a flash. Repetition also causes wonders here and leads to the best possible brand promotion. The viewership of railway advertisements is directly proportional to the number of travellers popping up at the railway station on a daily basis. This is the principal strategy behind the phenomenal hype of railway advertisements.
Advertise Effectively At Train Stations With Excellent Publicity
Excellent Publicity is India’s ever-growing advertising agency that tries to keep itself up with the latest technological advancements. We are a 10-year-old award-winning advertising agency providing solutions in digital, offline, sports, and gifting having worked with over 5000 brands from different areas, and with experience that has been demonstrated in the industry. We provide multiple effective ways with which a brand could successfully advertise and engage its target audience in the railway station through railway advertisements. They include placing platform hoardings and banners, kiosks, full train exterior branding, train wrap ads, distributing product samples and live demonstrations in trains and platforms, LED panels and digital screen ads, entrance, and exit point standees, etc. As trains cover wide routes and destinations, the brand messages through railway advertisement can effectively reach both the urban and rural target audience and grab their attention. The major attractive feature of Excellent Publicity’s train rail advertisement is that there are a variety of different options from which the advertisers can choose between. Here the advertisers can also target their audience based on the demographics of the travellers or the location of the station.
Major Types Of Train Rail Advertisements Offered By Excellent Publicity
- Backlit Diorama
- 2 Sheet
- Digital/LED/Video
- Exterior
- Interior Car Card (Vert.)
- Interior Car Card (Horiz.)
- Urban Panel
- Station Domination
Currently, the invention and use of more advanced technologies and other such means lead to the increased popularity of digital advertising. We know well enough that digital screens are more likely to get the audience’s attention and run a weighty brand campaign. They are both productive and profitable at the same time leaving behind zero pollution for the environment. The cost-effectiveness of such railway advertisement campaigns creates a sudden positive shift in the number of brands contacting us for digital ad campaigns.
We Excellent Publicity, as an advertising agency who have carried over more than 1,50,000 successful brand campaigns could assure you that, with us, you will get the best possible outreach via train rail advertisement within a short period and enjoy the fruit of a triumphant brand campaign.