SEO has been an extremely important part of digital marketing and that is why everyone who runs any kind of business should be able to understand how it works and how it is meant to be approached. SEO can easily be broken down into its three pillars and crucial strategies that will help you master SEO in order to help your business grow.
Be Careful About Over-Reliance on Hacks
Before we get to talk about resources, it’s important to talk about how quick SEO hacks are just temporary solutions and won’t help you in the long run. The truth is there are certain traditional SEO hacks and tactics that people used to swear by. However, SEO has improved and evolved too much for these hacks to be able to still work.
Think about it. Pretty much anyone can easily learn how to use shortcuts and hacks. It literally takes seconds to learn it. Since everyone can use these same repeated hacks, how can you stand out from a huge crowd of people who are using the same simple approach? One of the biggest mistakes people tend to make is how they place their keywords in their content. They often tend to scatter them around as much as possible without any prior plans or strategizing. Maybe a few years ago, this would’ve helped your website. However, now you need a better approach.
The end goal of this article is to help you develop your SEO plan. In order to do that, you need to focus on creating an SEO strategy and resources instead of trying out a bunch of common hacks.
Instead of hacks, that doesn’t do much for you in the long run, you need to use strategies and resource allocation decisions. You can easily master these as long as you know these three important things:
- Your competitors
- What you have
- What strengths you should double down
Base Your SEO Strategies on Your Business’s Resources
So, we have all pretty much heard of resource allocation, but what is it actually and how does it work? This approach is based on something you are probably already familiar with as well, and it’s called “the three pillars of SEO”:
- Link building and referring domains
- Content development and content marketing
- Technical SEO
Most companies set a limited digital marketing budget. Their SEO budget is often even more restricted. This means that we’re also restricted when it comes to approaches we can take with SEO strategies. We can’t simply try out every single SEO hack there is hoping we will reach positive results. In order to get good results, we need to be methodical with our approach and use calculated strategies with the most potential for success.
Overall, the biggest and most important challenge every SEO team has to face is the limitation of resources. The goal is to learn how to work with the resources we have in the most methodical and calculated way to reach desired results.
Develop Your SEO Strategies Based on Your Inherent Strengths
Another mistake business owners tend to make is copying strategies they learned about or saw someone else use. It’s important to understand that every article or case study is referring to a strategy that was optimised for a specific type of business.
Copying what others do may be successful if you’re lucky to happen to have the same business model and the conditions are somehow identical. However, that won’t happen in most case scenarios. SEO strategies need to cater to your business needs and they need to be optimised based on your business’s inherent strength. SEO is individualised for every company so you need to examine the strengths of your company and see how to use them for SEO. Based on the above-mentioned pillars of SEO, a company can have 3 strong points:
A STRONG NETWORK
Some companies may not have enough resources for in-house content development. However, a company may have a different strong suit. Being able to immerse your company into the community, build partnerships, speak up and be heard is equally important. Once you build a strong network, you can try using a backlinking approach.
When you start working with other businesses that have a strong community presence try to pitch their relevant contacts and try driving links to their website.
IF YOU’RE NOT THAT POPULAR BUT ARE GOOD WITH WORDS
Now you’re probably thinking about what you can do if you haven’t yet gained exposure. We’ve all once been in that position.
If you’re just starting to build a network and can’t rely on it fully, focus on your content. Focus on building another important asset. You need to be good with words and know how to provide quality content. Once you start building your network people will have something to recognise you for. You need to be able to show the material and get people interested in your business through the quality content you produce.
The goal is to build an expansive content library that allows your clients a larger variety of opportunities for keyword rankings. It will also reinforce the relevance of their website for those SEO keywords.
IF TECHNICAL KNOWLEDGE IS YOUR FORTE
Another amazing approach you can take if you don’t have a strong network and you don’t really have time or resources to produce a lot of content, but you have advanced-level technical skills then technical SEO is your way to go.
A lot of companies in Australia deal with developing technical SEO skills and helping businesses grow through the use of technical SEO.
This approach is used for technical teams that have the purpose of developing larger websites, user experiences, and databases in a short time. That’s why it is usually adopted by tech startups creating an app that is meant to provide user value.
Firstly, this approach requires high technical SEO skills since you are building website assets that need to work for your company. However, that is not all. You also need to know how to double down on this set of skills in order to manage bigger websites. If you’re a beginner and own a smaller company, investing money in experts and getting professional SEO assistance in Sydney can help you get started on technical SEO.
Your Strategy Will Probably Be a Combination of the Three Pillars
Overall, SEO is not as straightforward as using one approach. SEO is extremely individualised and personalised to fit your company’s needs. It is also meant to be used in a way that complements your business’s strongest points and assets. This means that in most cases, your company will be using a blend of those three mentioned pillars of SEO to reach the peak level of SEO content success.
Since resources are limited, you need to know how to best use your developed skills to approach SEO in the most calculated and strategized way so that you can see good results.
In conclusion, SEO is a complex element of digital marketing that can’t be mastered through some shortcuts and easy hacks. Your goal should be to focus on the three pillars of SEO and utilise your business’s best strengths to create an SEO strategy that works best for your company.