From February 10 to 12, 2025, the internationally renowned fashion trade show MAGIC Las Vegas will be grandly held at the Las Vegas Convention Center. As one of the largest and most comprehensive professional fashion and retail exhibitions in the world, MAGIC Las Vegas celebrates its 92nd edition this year. With an exhibition space nearing 200,000 square meters, the event draws designers, brand representatives, buyer platforms, and media from across the globe. Covering apparel, footwear, accessories, and supply chain sectors, the show is committed to building a multidimensional platform that integrates brand launches, trend exchanges, and business collaboration. The three-day event opens at 9:00 AM daily, with the final day, February 12, closing at 4:00 PM.
Fore Collection – MAGIC las Vegas
At this year’s show, fashion designer Xinyi Chen appeared under the Fore Collection brand and debuted her latest series, THE SOFT EDIT COLLECTION, which also served as a design interpretation of the preliminary concept of the digital fashion platform “FashionCloudAI.” This collection integrates AI trend analysis and VR virtual fitting technologies, drawing enthusiastic responses on-site. It attracted numerous international buyers and fashion media, becoming one of the event’s most prominent highlights.
Since its founding in 2015, FORE Collection has focused on product development and private label services, dedicated to offering high-quality womenswear that blends modern trends with timeless aesthetics for the global market. Rooted in refined tailoring and premium fabrics, the brand meticulously balances form, silhouette, and color to create collections that embody both contemporary flair and lasting appeal. FORE Collection emphasizes a harmony between craftsmanship and wearability, with each season’s designs closely aligned with market trends, catering to the diverse lifestyles and aesthetic needs of modern women. It has established a distinctive and consistent brand identity in the international fashion arena through its elegant style and minimalist aesthetic.
As Fore Collection continues to expand its brand language and design boundaries, it also actively incorporates forward-thinking creative talent. As one of the brand’s key designers, Xinyi Chen plays a pivotal role with her sharp insight into structure, technology, and future trends. She drives the brand to explore more diverse forms of expression while maintaining its existing aesthetic foundation. Her approach deepens the brand’s understanding of modern femininity and integrates her thoughts on creative methodologies and digital tools into practical design processes.
Designer – Xinyi Chen
At the core of Xinyi Chen’s design philosophy is a belief that “Design is not merely creation; it is a way of communicating with the world.” She sees fashion not just as external decoration but as a medium for emotional expression and storytelling. Through intricate craftsmanship and innovative design thinking, Xinyi Chen fuses modern and classic elements in each piece, enabling wearers to feel confident and elegant from the inside out. Her philosophy not only reflects her meticulous attention to detail but also her profound reflection on the transformation of fashion trends and design methodologies. Driven by this vision, she proposed and continues to advance the development of FashionCloudAI, a design platform that integrates AI and VR technologies, aiming to create a full-process ecosystem combining trend analysis, 3D prototyping, and virtual retail.
THE SOFT EDIT COLLECTION
In developing THE SOFT EDIT COLLECTION, Xinyi Chen transformed several preliminary technical ideas from the FashionCloudAI platform into practical design decision-making tools, introducing data-driven and visual simulation thinking into the ready-to-wear design process.
She began by using the AI trend analysis framework envisioned for the platform to categorize and analyze popular colors, keywords, and silhouette elements from social media, fashion search engines, and image aggregation sites. From this, she built a design map centered around the core theme of “soft structures.” Using a keyword-generation model simulation, she extracted fabric recommendations and styling directions, serving as logical references for early stage design planning. During the structural development phase, Xinyi Chen adopted the platform’s proposed virtual prototyping process, leveraging existing open-source 3D modeling tools to simulate the interaction between fabrics and silhouettes. This allowed for early prediction of proportion and fabric behavior before paper patterning began. The approach not only accelerated initial design validation but also enabled the cohesive visual language of the collection to be constructed with limited resources.
The exhibition site was filled with excitement as Xinyi Chen personally explained the logic connecting design and technology. She demonstrated to industry professionals how to use AI models to understand consumer preferences, how to simulate fabric solutions virtually, and how to optimize the collection concept through data analysis. This creative approach—transforming “digital logic” into “visual storytelling”—stood out distinctly within the realm of traditional apparel showcases and attracted interest and inquiries from emerging platforms in North America and Europe.
Through her prominent presence at MAGIC Las Vegas 2025, Xinyi Chen not only showcased her ability to merge structural aesthetics with digital methodologies but also introduced a new technological and narrative dimension to Fore Collection. She transformed her vision for future design tools into a tangible ready-to-wear collection, expanding the brand’s possibilities in global presentation and collaboration. In a global fashion industry that is continuously reconstructing its creative and production paradigms, Xinyi Chen’s exploration offers new potential for traditional ready-to-wear development and lays a practical foundation for the brand’s path toward intelligent, sustainable, and creativity-driven innovation.
