Websites are about informing visitors. Two-way communication is essential. One of those tools is contact forms. Correctly designed contact forms increase user engagement. They also help manage client inquiries efficiently. They must be attractive and effective. After reading this article, creating a WordPress contact form on the most popular CMS will be easy!
Contact Forms’ Importance
Website Contact Form Plugins became standard. Are they necessary, or will the contact page email suffice? Let’s review the contact form benefits:
Antispam
Spambots can easily scrape your email address to send spam letters. Forms hide email addresses. A good CAPTCHA can limit spam messages, which an email address cannot.
Improved conversion and user experience
Potential clients can send emails faster and easier using contact forms than opening a new browser tab or mailing app. Eliminating this step boosts conversion.
Newsletters
Forms are ideal for offering mailing list subscriptions and automatically adding visitors’ email addresses.
Email management
Publishing your email address sends all emails, regardless of the subject. Some emails can go to PR, sales, and engineering. Departmental emails confuse users.
So a contact form where they can easily choose a department and automatically redirect their email is great. It simplifies email management.
For efficient lead generation, automatically populate CRM and assign tasks to the right people.
Contact Form Essentials
The elements of a contact form depend on its purpose and are chosen individually, but there are some essential elements and best practices for creating efficient contact forms.
Sender’s email (reply-to)
You need to contact this person. Required.
“Name”
It is crucial to refer to the person and save their name in the database. Also required.
Textarea
Only subscription forms can avoid Textarea fields. Visitors can submit requests here.
“Submit”
The “send” button is unimaginable and will not work.
These are contact form essentials. The remaining fields depend on your business type, page, and other factors.
Contact Form Best Practices
Better, fewer fields.
According to research, forms with five fields convert 25% better than those with five to nine fields. If more fields are needed, use multistep forms or fields like range, checkboxes, etc., and make the colour scheme and design discreet and friendly.
Understanding B2B vs. B2C forms
B2B communication is not about emotions (and emotional purchases) like B2C, so B2B brands can afford longer forms with more fields. Thus, it is best to start with the business and request all necessary information in the Contact Form Plugins.
Contextualizing a contact form
Forms, the first step in a lead generation funnel, require visitor trust. Potential clients should naturally fill out the form.
Easy WordPress Contact Form Creation
WordPress makes contact forms simple. Many free plugins have seamless integrations with third-party marketing and automation services. Many can also send a confirmation email or redirect to a page after submission.
Just install the plugin and follow the contact form instructions. WordPress plugins allow you to drag and drop fields and elements. A free WordPress plugin (JetFormBuilder) creates a simple contact form:
Some fields look better with a placeholder or format mask. Phone numbers can be entered in international and local formats, with or without a country code. An input mask is recommended:
We can insert a form to the page using a widget (Elementor) or block (Gutenberg).
Antispam Tools
Spam protection is crucial when creating contact forms. You’ll get thousands of spam emails. Several methods can prevent it. CAPTCHA—”Completely Automated Public Turing Test to Tell Computers and Humans Apart”—is the most popular. Before submitting the form, several types can be used.
Captcha
Custom captcha plugins have different tasks to verify users. Solve a simple math equation or type a picture word. Does it work? Yes, but verify the plugin author.
reCAPTCHAs from Google is easier to use.
reCAPTCHA v3
An invisible user check. The algorithm scores the user based on previous activity; if there’s no danger, the user doesn’t have to do anything. If not, the user must verify more (such as selecting the right pictures, checking a box, etc.).
reCAPTCHA v2
reCAPTCHA v2 checks users in two ways:
“I’m human” Checkbox: If the user has no suspicious activity, clicking a checkbox is enough. If not, Google will require other tests to prove his humanity.
Invisible reCAPTCHA badge: Like the previous one but without the checkbox. Only suspicious traffic requires additional actions.
Antispam plugins
Use such plugins to secure the website. JetPack, Wordfence Security, Akismet, Antispam Bee, and other WordPress plugins improve security.
Exemplary Contact Forms
Let’s look at the most exciting and inspiring contact form examples for inspiration.
CreativMob
It looks great on a contact form and page! Think?
BLT
This organization educates Chicago suburbians in theatre. Name and mission influence page and form design.
Indofolio
Web designer, developer, and blogger’s website. Indian-inspired animated backgrounds scroll horizontally. This contact form matches this design.
Two Truckers
This site has a great multistep form. It provides moving quotes. Clean and elegant fields change on hover.
Conclusions
Creating contact forms with WordPress plugins is simple if you have access to the appropriate software and are aware of the aspects of client communication that are important to you, such as the appropriate tone of voice, the questions that should be asked, and the design.
Before creating your contact page, consider whether you want to use email or a contact form. If you use a contact form, you should check to see that it can’t be spammed, has all the mandatory fields, and includes relevant information about visitors (for example, vacation days, working hours, etc.)
When it comes to creating contact forms, we went over best practices, security concerns, and powerful plugins to help convert site visitors into paying customers.