Did you know that there are three billion YouTube searches every month? We know, that’s a lot of cat videos! But cute cats aside, YouTube is the second most popular search engine, behind Google, highlighting just how influential the platform is. We’re noticing that users are thinking video-first when it comes to just about everything, be it clothes, vacations, or general information. So, let’s take a look at how you can use the incredible popularity of YouTube to your advantage.
The rise of the vlogger
The rise of vlogs shouldn’t surprise you. Just look at Zoella and the thousands of micro-influencers who use the channel, and you will understand why so many people turn to YouTube for income generation. There are so many benefits to having high-profile influencers engage with and talk positively about your brand, as increased exposure leads to improved sales. But the rise of the vlogger can have other impressive benefits for your online presence, as we explain below.
The value of link building for SEO
It won’t have escaped your attention that link building is one of the most powerful SEO tools at your disposal. If you want to remain competitive in the digital world, you simply have to build links to and from your website. But not all links are equal, and some are less desirous than others. The chief metric when determining link quality is flow, which comes in two forms – trust and citation. Trust flow ascertains the value of the links pointing to your site, while citation flow is more concerned with the volume of links that your site has.
You should also be aware of the fact that there are both follow and nofollow links. Google ignores nofollow links from an SEO value standpoint, while follow links pass on some juice to your site and help with your rankings. They’re both important for webmasters as Google perceives them in different ways, so any successful backlink profile will endeavour to achieve a reasonable selection of both.
The potential value of YouTube links
All backlinks from YouTube are nofollow links. These links simply tell Google not to follow them, and the feature was initially introduced as a way to combat spammy sites that were making their way to the top of the Google rankings. But as alluded to above, nofollow links are still extremely important for your site’s SEO, as Google regards them as natural links. Nofollow links can also increase the traffic to your site, which can, in turn, lead to more traffic in the future.
So, acquiring links from YouTube can undoubtedly boost your profile and credentials. Gaining links from trusted influencers whose audience will find value in your products and services is a great way to enhance your site’s profile. As such, you can regard YouTube outreach as an excellent way to get eyes on your brand, even though the links pointing to your site will be categorised as nofollow.
The bottom line
Acquiring links from YouTube influencers is a great way to build your site’s authority and will help the organic growth of your website. As such, it’s so important to make YouTube – and its 3 billion monthly searches – a focal point of your SEO strategy. If you need help diversifying your SEO strategy, find out how Terrier can help you improve the health of your site by attracting more monthly visitors with a no-nonsense approach to SEO.