Source code seems like something most businesses would overlook when it comes to their search engine optimization. Unfortunately, glossing over this part of a business’s website could have dire consequences on their ability to rank on a search results page. Entrepreneur mentions that Google and other search engines “read” your source code to determine your SEO ranking. When you look at the source code yourself, you should immediately realize how search engines accomplish it. Your meta title and meta description, such as used hyperbaric chambers for sale, are visible at the top of your source code to help search engine bots recognize your website’s content. However, it goes a lot deeper than these elements. Here, we’ll look at how source code can affect your SEO.
URL Tag Issues Can Be a Bother
A canonical tag is a useful tool that can help search engines deal with duplicate content. Several links using similar content can refer to one single “canonical” version that the search engine can use. However, it requires some level of skill to implement. Poor implementation of the canonical tag in URLs can harm more than help. One line of code with a broken canonical tag can cause havoc to your SEO rating. Don’t use the tag unless you know exactly what you’re doing, or else you could run into issues with search engine bots.
Manipulating your CSS and Hidden Content
When you look at the code behind your website, you’ll immediately realize that some content never even makes it onto the web page to be displayed. AN SEO notes that you could run into problems with keyword stuffing if you don’t know what you’re looking at. This insidious practice could cause a lot of damage to a website’s SEO rating, and you won’t even see it presented on the page itself. CSS coding can help hide content by moving it off the screen’s visible edge while keeping it on the page. If you spot an issue like this in the CSS code, you should deal with it immediately.
Multiple <head> and <title> Elements
The W3 HTML standard notes that multiple <head> tags are invalid. The head is an important place for your web page since your meta title and descriptions go there. You should only have only one <title> tag as well. If you have two or more head and title tags, you start creating ambiguities on your web page. This problem doesn’t take a lot of time to fix, but only the issue can be difficult to spot. If you’re one who simply scrolls past the HTML head section without reading it, this problem may exist on your page without you even noticing it.
Keep An Eye on your Source Code
Web developers are smart people, but sometimes they can be too smart for their own good. As a site owner, you should always check over your HTML and even open up the compiled source that browsers load to ensure none of these elements are present. If you’ve spent hours or even days fine-tuning your SEO keywords, these small problems can throw all that hard work out the window. The onus is on you to figure out whether these problems exist and what you’re going to do to fix them.