There are various types of SEO that you can perform if you want to increase your business’s visibility and profitability. It will be vital to know these types and how you can use each of them to grow your business. This will make it easy to attract customers and retain them.
If you are not sure about the types of SEO out there, then this article is for you. You will learn more about these types and the best way to apply each. In addition, you’ll know why it is vital to apply multiple types of SEO at a time. Read to the end for everything you need to know.
Let’s get started with what’s there to note about SEO types.
What are the Different Types of SEO?
It will be helpful to note that there are various types of SEO. This section will explore these types to help you understand the ways that you can grow your online audience. Here are some of the different types of SEO that you might need to apply as a business owner.
They include:
- On-page SEO
This is one of the major types of SEO that you can apply to your website and social media pages. It is one of the best techniques to use if you would like your website to show up on the first page of SERPs. And there are many elements that you can target with onsite SEO.
You can optimize your website’s URL and make your titles as descriptive as possible. It will also be vital to consider optimizing your meta descriptions, heading tags, and internal links. It will make it easier to get your website to the desired level if you focus on on-page SEO.
On-page SEO also entails looking at the experience customers have on your site. It might, for instance, include navigation and the overall design. Ensure that content is easy to find on your website and that you have a clean, modern, and professional website design.
- Off-page SEO
You might also want to consider off-site SEO if you want to grow your website. One of the main differences between these two is that off-page SEO entails external factors. You can consider using backlinking as a strategy for increasing your website’s online visibility.
There are different kinds of links that you can use for offline SEO. You can use natural, built, or created links. You can use any of this to create highly linkable content. It will make it easy to help with social media content sharing and also reach out to bloggers for guest posts.
The reality with backlinking is that it can help your content travel farther than you might think. If you find an opportunity to write an article for someone’s website, find a high authority backlink that points back to your website. This will help increase your visibility and traffic.
- Technical SEO
There’s so much that you can do at the backend of your website to improve SEO. This is what we refer to as technical SEO. Search engines need to crawl and understand websites, which is why technical SEO matters. It helps ensure a website gets indexed and ranked.
It can, for instance, be all about speeding up your website. You optimize specific areas of your site, such as compressing code, cleaning up the cache, and even the browser. You can also create an XML sitemap, which will make it easy for search engines to crawl your site.
Technical SEO might be one of the most difficult forms of SEO to understand. But then, it can also be the most effective technique for getting higher rankings. It might also entail getting rid of duplicate content from your website and ensuring that you have a responsive design.
- Local SEO
You cannot also go wrong with local SEO when looking to improve your website’s ranking. It has a wide range of strategies that can help you attract more local customers. A searcher might use words like “near me” to ensure that they find products and services in their area.
Local SEO entails optimizing your website and content using such keywords. According to research, about 46% of all searches are for local businesses. You can ensure your business ranks well for local SEO in various ways, including using keywords that relate to your area.
Having such keywords in your content will increase your visibility. Any customer that searches for a business using the same keywords will find you. It will also help to encourage your loyal customers to review your business on Google and to respond to other reviews.
- Enterprise SEO
This is one of the best options to use if you run a big business. You might wonder how SEO for small and large businesses or websites differs. Well, enterprise SEO focuses more on short-tail and high-ranking keywords. The more generic the keywords, the better for you.
Remember, choosing the right keywords will help increase your chances of ranking higher. It is one of the most efficient white-hat SEO strategies to use. Besides, this extends beyond the keywords to the content one creates. It can be tricky to rank high if the content isn’t pleasing.
You should ensure that both the content and keywords you use relate to your business. You have to check what your business goals are and what customers would like to read. Then tailor your business to meet these needs and ensure that your pool of customers is satisfied.
Additional Types of SEO Services
There are many other types of SEO services that you can implement. This section will look at the other SEO type that you must consider before you assume that you’ve done everything that’s there to be done before you achieve your business’s SEO goals.
Let’s explore them.
- White-hat SEO
We have already mentioned white hat SEO. But then, it will help to go deeper into it to understand how it works. White-hat SEO is a set of techniques that you can use to optimize and improve your SEO over time. It can help ensure your rankings increase.
There are four ways that you can implement white-hat SEO as a business owner. They include:
- Creating high-quality content for your audience.
- Optimizing your website’s HTML code to ensure that it performs better on search engines
- Sharing content on social media to increase its reach and get better results
- Creating the most user-friendly website possible
Those are some of the best white-hat SEO techniques that you can implement. If you use them accurately, there’ll be a better chance of getting ranked higher on search engines. In the long run, you may find yourself expanding your business into new markets.
- Black Hat SEO
This is another efficient way of increasing your search engine rankings. Black-hat SEO has a wide range of techniques that you need to know and implement. It majorly targets search algorithms and is used by business owners and marketers who want instant gratification.
There are various techniques that you can use for black-hat SEO. They include:
- Link spamming
- Buying links
- Keyword stuffing
- Copying content
- Cloaking, etc.
But then, black hat SEO might not be an effective technique to use. This is because it will help you rank higher only for a short time. The fact that the results don’t last makes it unsustainable. Besides, you risk severe consequences like getting banned if you’re caught.
- Gray Hat SEO
There is also a gray area between white-hat and black-hat SEO. Gray-hat SEO might not be as bad or illegal as black-hat SEO. But then, the techniques it uses aren’t that acceptable to search engines. Many businesses use them because how they help reduce ranking costs.
Some of the gray hat SEO techniques you must know are:
- Paying people to review your site
- Using clickbait posts and articles
- Exchanging links
- Spinning your content
Google has never banned these gray-hat techniques. That’s why some SEO companies will still sell them to you as “affordable ranking techniques.” You might need to decide if using questionable methods to rank higher will be better than using white-hat SEO techniques.
Both black-hat and gray-hat SEO techniques might not be worth picking up if you want to build a business people can trust. Customers don’t want to find your business unreachable because of a ban from Google. Thus, going the expensive and longer route might be a better idea.
Conclusion
Those are the different types of SEO that you need to know as a marketer. It can be tricky to get your business going and increase your client base without SEO. Most businesses now run online, both on social media and on websites. This makes it vital to invest in proper SEO.
You can consider conducting on-page or off-page SEO. Also, you can do local, technical, or enterprise SEO. We have also explored other SEO types that you can implement, including e-commerce SEO.
What remains is for you to begin implementing any of these types of SEO in your business. It will be easier to achieve your goals if you implement all these SEO techniques at a go. You can choose the techniques to start with and what to implement later.
