Why You Need an Industry Specific Digital Marketing Company

Marketing is essential to driving growth and success — especially these days, when just about anyone can set up a business online. But with so many different routes you can take with your marketing, it can be tough to know where to start — or how to most effectively use the resources you already have at hand.

That’s where industry specific digital marketing agencies such as Strawberry Forge come in. By working with an agency that understands your sector inside and out, you can maximise the impact of your marketing efforts and get the results you need to take your business to the next level.

Here’s a closer look at why industry specific digital marketing agencies are worth considering for your business:

Industry Knowledge and Understanding

One of the biggest benefits of working with an industry specific digital marketing agency is that they bring a wealth of knowledge and understanding about your sector to the table.

For example, thanks to years of experience working with experts in their fields, we at Strawberry Forge we have a thorough understanding and grasp on various unique industries, including:

  • Property
  • Legal
  • Investments
  • Financial
  • Automotive

Now in our fourth year, we’ve spearheaded the digital marketing efforts of growing companies not just in the UK, but around the world in areas such as Switzerland, the United Arab Emirates and the USA.

This means we already have a lot of the base — and advanced — knowledge to immediately deliver high quality content marketing materials like blogs and web pages.

Specialised agencies such as ours know what does and doesn’t work for others in your industry thanks to our specific experience. We have a finger on the pulse of the latest developments, which allows us to develop an effective marketing strategy tailored to your genuine needs and goals.

Better Return On Investment 

When you work with an industry specific digital marketing agency, you can be confident that your marketing budget is being used in the most efficient way possible.

The worst route any marketing agency can pitch to a client is “do everything”. No two businesses are exactly alike, and what works for one won’t necessarily work for another.

Operating in specific sectors though, you get a good idea of what path to take for certain companies. As an example, it’s very unlikely we’d be pitching TikTok marketing to a divorce lawyer anytime soon. We have a deep understanding of your industry, which means we know how to reach your target market and how to get them to engage with your brand.

This leads to a higher return on investment for your marketing, as efforts are rarely wasted. But don’t take our word for it; book a video call with us for a free digital marketing workshop and get a feel for how we will approach your marketing.

Increased Efficiency

Another advantage of working with an industry specific digital marketing agency is increased efficiency. When you work with a generalist agency, they may not have a deep enough understanding of your sector to hit the ground running.

In a worse-case scenario, general agencies will often require an extended ‘Discovery Phase’ where they charge you for three month’s worth of work before they actually start creating and delivering content.

This can lead to:

  • Longer project timelines
  • Higher costs
  • More input needed from you or your team

Industry specific agencies, on the other hand, are able to get the job done quickly and effectively. In turn, this means you can rely on specialists such as Strawberry Forge to handle a wide range of marketing tasks such as:

  • Website Development
  • Branding
  • Content Creation
  • SEO Support
  • Social Media Set Up
  • Offline Sales Support

Wider Agency Support

Finally, it’s worth considering an industry specific digital marketing agency because of the high level of support they can provide. Agencies such as ours have a team of experts who have their own set of skills that you can utilise.

Some of the team members at Strawberry Forge include:

  • Content Executives: Our Content Executives are well-versed in all forms of content marketing. From blogs and web pages to eBooks and social media posts, there’s no type of writing that they can’t craft.
  • SEO Executives: Strawberry Forge’s aim is to get your website noticed. To do that properly, our SEO team performs in-depth keyword research and works towards improving your site’s rankability factors.
  • Graphic Designers: By working with our Graphic Designers, it ensures your marketing materials have style as well as substance. We create custom images that reflect your branding, and we have several web design, social media, and eBook projects under our belt, too.

There’s no shortage of support when you work with industry specific digital marketing companies such as ours. Not only do we know your sector inside out, we have spent years honing our individual skills.

Bringing Like-Minded Companies Together

One of the more interesting ways an industry specific agency can add value is by introducing you to potential business partners. As you can imagine, we’ve worked with a lot of specialists — particularly in property — where one client has the exact solution another one of our client’s has been looking for.

There’s no need to search high and low when we already have the name and number of a Managing Director you can speak to. Simply let us know if there’s a client of ours you want to meet, and we’ll set up the introduction.

Working With Strawberry Forge

We pride ourselves on being industry specialists. It means we can deliver the exact type of marketing our clients genuinely need — while avoiding any routes that lead to dead ends.

Strawberry Forge wants to take your business to higher levels. If you work in property, legal, investments, engineering, or automotive, make sure to get in touch for a free content workshop session.