The world is moving towards digitalization. Newer ways or promoting your business are being developed, and video animations are one of the more popular ways to do so. It helps many brands stand out from the crowd, and video animations have become one of the leading strategies of digital marketing—the chances of convincing a potential lead to become a customer by 144%. Video Animations are in fashion because they eliminate the traditional texts and notes that you see in advertises.
Video Animations are what you can the element that helps your company stand out from its competitors. They are the new way to advertise your products. The following are the reasons as to why you should choose video animations over the traditional text-based advertising.
1: It’s Economical
People might misunderstand the fact that video animation costs a lot. Video animation would charge you a bit, but so would anything you do. All you need is a professional animator working for. Still, if you choose to make a commercial: you would be needing an entire crew, with the whole team and set, which will charge you much more than a video animation.
2: It’s More Effective
Animations are known to be more accessible and in-demand than all the static ads you see online. All the video animations and the moving ads are comparatively more effective in attracting a customer.
3: Promotes Creativity
Customers have been watching the same type of static ads for as long as we can remember. Creativity attracts customers, and these video animations are something new in the business, which is a different approach to marketing. Animations are just about imagination, therefore; you don’t have to worry about things being real; as in the television commercials. You have the capability to be as imaginative as you like, which can attract several customers.
4: Helps you stand out
The whole aim of marketing is to make sure your marketing stands out from the crowd, your brand reputation improves, and ultimately the positive image leads to higher sales. Video animations are not yet standard, as not many businesses are using this as an advertising tool. For people who are using your brand for the first time, using a video animation instead of static ads can help you spread a positive and exciting image of your business. It’s always nice to set yourself apart from others.
5: Character Representations can be done
Although video animations are popular, they might not be as popular as we would like them to be sometimes. What you can do is create an animated video character associated with your product. It might take some time, but slowly and gradually, it would become a representation of your brand, and this is something that might be enough to take your advertising to the next level.
6: To Answer Queries
Animated videos can be used to answer your customer’s queries from time to time. You can use these animations to answer customers, address them, and be more interactive. This is the right way of advertising and can gain customer’s interest as well. Video content will always be better than written content.
7: Better Explanations
There are animated videos made for explaining different topics and queries. Studies have shown that it is easier for customers to understand problems and understand processes through a video as compared to text. A text becomes a little difficult to understand compared to a video as it grabs the customer’s attention and attentiveness.
8: Improves SEO Rankings
Google is a fan of video animations, as well as customers. Including different kinds of video animation on your website can help it do better on Google searches. This is an excellent opportunity to gain more customers and attain a further reach. This is better because the Google algorithm that places companies on search ranks includes the duration to which a user stays on a website, because of which video animations are increasing in demand and have become popular.
9: Visually Attractive
Text-based advertising is becoming obsolete. Video animations are taking over as the number 1 marketing tool to advertise your product. Furthermore, video animations are also useful during meetings and pitches. During a sales meeting or when you are trying to land a new client, a text-based presentation would be outdone by a visually attracted video animation. It is a proven way of getting the client’s attention and raises the chances of getting the deal closed in your business’s favor.
10: Brand Development
Brand development can be successfully done through video animations. These videos allow you to combine logos, different colors, and your brand’s images in your video. You also create different icons as well as themes in the form of animated videos. Creativity is an essential factor that needs to be considered while developing these videos. Various companies around the world provide video animation service, consider taking professional assistance in doing so. Designster can help you with some engaging branding collaterals.
11: Brings back Memories
Almost everyone relates to cartoons with their childhood. It provides us with a Nostalgic feeling, which is considered to be one of the most powerful emotions ever known. It is known to be a significant factor in decision making, and such animations could help users, and potential customers incline towards buying the product.
Video Animation is the way to go
Animated videos are the next generation marketing tool when it comes to advertising your product. The conventional methods of advertising are becoming obsolete, and video animations are the way businesses are moving forward with. Big brands like Google, Apple, and Samsung have opted the use of video animations in their marketing techniques because it brings along a touch of emotions and is entertaining for the users. Users have always enjoyed things that are visually attractive and are entertaining. Video animations are a mixture of two, and they have the potential to become the next key to successful marketing. If you haven’t opted for video animations yet, you need to change your marketing techniques for the betterment of your business soon.