Why Using Suitable Traffic for Your Niche Is Important

As you’re probably aware, as an Affiliate Marketer there are literally 1000’s of niches and sub niches you can work in. But it’s important to choose a niche which has plenty of buyers, hungry for products and information. Because obviously, if there are no buyers, you aren’t going to make any money.

The simplest way to become a successful affiliate, is to find a good offer, then find a TARGETED audience for that offer. Keep repeating that and you’ll be making money hand over fist. It makes so much sense.

So let’s say you’re promoting in the ‘make money’ niche (good move by the way, as it’s very lucrative), you can send ‘general’ traffic to your site, on the off chance they might want to make money online, but wouldn’t your site be far more successful and make many more sales, if you only send ‘targeted’ visitors to your site?

In case you’re unaware of that phrase, ‘targeted’ simply means you already know they are interested in your niche.

So in this example, wouldn’t it be much more sensible to find a crowd who you KNOW are interested in making money online, and promote your site to them?

Of course it would.

Someone being sent from a non-specific webpage/forum/blog etc arriving on your site, is very unlikely to buy what you’re offering. But someone who is clicking through to your site, from a ‘make money’ based forum or blog for instance, well . . . if they are visiting other sites in your niche, it’s much more likely they’ll be interested in your offers, right?

So be very careful where you source your traffic from.

Yes, you’ll see the banners and ads for 10,000 visitors for just $15 and of course it sounds attractive. “Mmm… 10,000 visitors?! I MUST make sales with that amount of people.”

Wrong.

It’s normally a waste of money and more importantly, time. Concentrate your efforts on finding, helping and educating people who are targeted to your offers, by hanging out online where they hang out.

Also remember that if you build your traffic by joining relevant communities, blogs, forums etc and posting useful info with a link to your website, those posts etc that you make, will be there for years into the future. They’ll continue to get clicks. Buying ‘trash’ traffic however, will be one chance and that’s it, gone.

Back to Facebook for a moment. You can send traffic from Facebook to your website, but you need to either use PPC (Pay Per Click), as Facebook has its own program and you can really target your ads, or you can build a Facebook Fanpage. And it’s free.

It takes around 20 minutes to do, around 5 to 10 minutes per day to update it and you’ll have your very own source of visitors who you KNOW are interested in what you are offering.

Use your Facebook Fanpage to target them, educate them, entertain them and give them lots of useful info and then when they click through from the Fanpage to your website, they will certainly be far more receptive to what you have to offer.

You can do the same with Squidoo lenses, Blogger blogs, Pinterest, Tumblr etc, as they are all free to set up, are massively popular, get tons of traffic and you can direct the traffic to your own website.

To recap, just remember that it’s important to target your visitors to ensure more of them buy. The more targeted, the more sales. It’s worth spending a little time to build your traffic the correct way, as it will pay off by bringing you more sales, along with more visitors who will come back and buy more of your offers.