You want to stand out, have strong communication, create a link with your target, and make your message easier to understand … Have you thought about illustration? Relevant communication goes through its originality, its distinction, and its graphic and aesthetic aspect. Illustration can be a strong point in achieving your goals.
Capture the reader
A communication medium including illustration catches the eye. It appeals to our imagination and takes us back to our childhood. In a world where we are immersed in textual and photographic information, the illustration stands out. It makes it more visible. At a glance, without even reading a word, you can guess what it could be. You then have a better chance of attracting your target.
Created an emotional rapport
In graphics, advertising, communication, we try to provoke emotion to bring about the desired act (purchase, contact, visit, etc.). The illustration helps in this, being more attractive to the eye. We see it a lot with the big brands and their mascots, which sometimes encourage more to buy than the product itself. It’s easier to identify with a children books illustrator character than with a real person photographed. Our imagination can put itself in the place of this character while it is more difficult on a human being that we will consider as a specific person.
The illustration makes it easier to understand than just text. She tells a story. At a glance, you can know where it can happen (with a setting), to whom it is addressed (with characters or a style) … The reader of the image can then identify much more. Quickly.
It can make it possible to portray elements that are difficult to understand. We often see it in case studies, this is what we call data visualization or computer graphics, a mixture of layout, graphics and illustration.
Endless possibilities and great flexibility
The photo, which is often the most used, has some limits. This is where illustration competes. Indeed, the photo can be complicated to set up and requires a great deal of logistics. With the illustration, it is possible to visualize all your desires (or almost). Choose a setting, a viewing angle, characters in such and such a position, with such an object, in a certain style, etc. It makes it possible to make complicated and long staging in photo with hours of setting up, shots, retouching.
Illustrations for which media?
They can be adapted to all types of media. They can be used on flyers, posters, leaflets or any other paper medium. But also on the web, in a site banner or social networks, in a site to illustrate a service, in an article.
How to do it?
Calling on a graphic designer/illustrator to have illustrations in total coherence with your medium, your text, your identity, is the best solution. If you take ready-made illustrations on the internet, firstly, you have to be sure that they are free of copyright, at the risk of being called to order, and secondly, you can find them on other communication media. People / companies and therefore we can immediately forget the idea of standing out!
Having personalized illustrations allows you to match the graphic style of your media, the identity of your brand, and emphasize the important elements to convey. Everything can be mastered since they are made to measure.