Why Simple Website Design is the Best Website Design?
Simple website design is by far the best website design strategy. This is a fact that has been backed by innumerable case studies and focus groups. Simplifying your website design can make the difference between success and failure when it comes to your business’s website! You’ve probably heard the phrase “Work smarter, not harder.”
Simple website design is a smart strategy when it comes to building your company’s website, and design companies in Los Angeles can help you with this. Not only does it take less time to develop a simple, high-quality, organized, streamlined site design, but it can maximize your conversions, too! Effective website design is about communicating as much as possible with as few elements as possible.
Here are nine reasons simple website design is the best website design:
9 Reasons Why Simple Website Design Is Better
1. Simple website design gets more conversions
Study after study has proven that simple website design leads to increased conversion rates than convoluted websites with excessive ornamentation. Many eCommerce store owners even report massive increases in sales after simplifying their websites.
It can be tempting to try and promote sales by pulling out all the bells and whistles, but trying too hard can actually have the opposite impact. People don’t like it when they feel like someone is trying to sell them something. In fact, flashy page designs tend to drive away conversions.
Meanwhile, sites with minimalism design elements allow visitors to easily make purchases or find important information without feeling like someone is actively trying to make them do so. This is not to say that your website shouldn’t contain any images, videos, or eye-catching colors.
Also, learn to effectively utilize white space to make a visually appealing website that is both professional and easy to navigate.
Simple website design puts the focus of your site on the conversion points without leaving much room for users to stray away, thus driving sales.
SummaryYou should use these elements sparingly and in ways that highlight main conversion points or CTAs
2. Simple website design is timeless
In the world of website design, time moves at a rapid pace. Web design trends come and go, making new styles outdated incredibly quickly. One of the only trends that has remained relevant pretty much since the advent of the Internet is simple website design.
Utilizing a simple design means you won’t have to update your site as often and it won’t soon become outdated. Some business owners can go years without making changes to their websites because they chose a timeless, minimalist design theme. Other business owners, however, have to update their websites constantly to keep up with evolving modern design trends.
3. You don’t want to distract your website visitors
If someone clicked on your website, they did so for a reason. However, that reason was probably not to admire your supreme graphic design skills.
They know exactly what they want to find on your website and, as the website owner. Your goal should be to make it as easy as possible for visitors to find what they are looking for without the need for endless scrolling.
That’s exactly why the menu or navigation bar is one of the website’s most vital elements. However, brands still tend to include and squeeze all of their pages in the main menu bar. And this can overwhelm the users rather than help them locate the page they’re looking for.
The optimum number of tabs in the main navigation bar should be at least 6 tabs with only a few options for each. Removing unnecessary distractions from your website creates a more clear, more concise, and more streamlined user experience. The easiest way to improve the user experience is by a design agency on your website is to simplify it.
Don’t make your website visitors overthink. The paradox of Choice states that the more choices you give someone, the less likely they are to make any choice at all. If you overwhelm your website visitors with dozens of clickable buttons and hyperlinks, eye-catching images, videos, gifs, and more.
They become much less likely to click where you want them to click.
4. Simpler designs appeal to users’ expectations
People have certain expectations for the layout of specific types of websites. Have you noticed that most of your favorite e-commerce sites have very similar layouts and design choices? That is because they are following the expected layout pattern to maximize conversions.
If your website visitors already know exactly where to click to get to where they want on your site. Even if they’ve never visited your site before, they are more likely to convert into customers. The screenshot above shows the bottom of the homepage of our website.
Users typically expect to see a few items on specific areas of a site. This includes:
- a clickable logo in the top left corner that will bring them back to the homepage,
- a menu or navigation bar along the top of each page,
- and contact information at the bottom of the page
Other popular conventions you may want to consider utilizing on your site include shopping cart icons for users to view their cart if you run an eCommerce store. Additionally, you can add a search bar near the top of the page.
Websites that stray too far from expected layouts risk confusing their visitors. There is a certain amount of credibility involved with a simple website design that adheres to expected conventions. When your website is both familiar and easy to navigate, it erases the learning curve and speeds up the process of a visitor becoming a customer.
If your website does not adhere to standard web design patterns, no one is going to marvel at your innovation. They’ll only be left wondering why certain buttons or pieces of information were not where they expected them to be.
5. Simple website design is universally appealing
A study by Google proved that visually complex website are consistently rated as less appealing than websites with simple website designs. A simple website design can quickly establish trust with your website visitors. Meanwhile, websites that contain too many images or different colors and fonts tend to give off a spammy first impression.
No matter who your target audience is, they are more likely to be able to trust and easily navigate your website if it has a minimalist style. Older audiences can sometimes have difficulty reading fancy fonts, and text over brightly colored backgrounds. And, heavy blocks of text without a lot of white space.
Likewise, younger audiences are even more likely to be distracted by an overabundance of images and videos. The best way to optimize your website for all audiences is to simplify it.
6. Simple websites load quicker
Fast load times are imperative, not only for a great user experience but also for good SEO rankings. According to experts, users tend to abandon websites that take longer than three seconds to load. That may not seem like much time, but in the digital age, people are accustomed to expecting information at the click of a button.
Waiting for a web page to load is not an option. Furthermore, Google uses site speed as a part of its search engine optimization ranking algorithm. The faster your website can load, the higher it will rank as a result when people search for affiliated keywords.
A simple and well-organized website structure can do wonders to boost your website’s search engine position ranking. Cluttering your website up with too many images, gifs, videos, etc. can drastically slow your load speed. By opting for a simple website design, you can ensure your website will load much faster.
Simple designs also reduce the workload on your server, which can improve load times even more. Videos and large image files take up massive amounts of space to host. And, removing them from your website is one of the quickest and easiest ways to improve your website’s load speed.
Most hosting companies charge by how much space your website takes up on their server, as well.
So not only can simplifying your website improve your load time and increase sales, but it can also save you money! Notice how in the above screenshot from GoDaddy, complex sites require a more expensive web hosting plan then simpler sites.
7. Simple website design looks professional and trustworthy
A clean, simple website design legitimizes your business. It establishes trust and makes users more likely to return to your site at a later date. A recent poll found that 48% of people determine the credibility of a business based on its website design.
The vast majority of Internet users report that the presentation of a website directly impacts how much they trust a business. So how do you achieve this beautiful but simple style on your own website? The answer is white space. White space is all the blank space on your website that appears in margins as well as in between words, letters, images, and headlines.
Effective use of white space helps users focus on one piece of your website at a time, streamlining the conversion process. The webpage above is a great example of how to effectively utilize white space (and how white space does not have to be white). There is plenty of blank space between the headline, body text, image, and call-to-action button.
This allows the eye to easily navigate the page and quickly find the call to action. It’s a simple fact that people are more willing to make a purchase or fill out a lead form on a website that looks professional. The easiest way to achieve a professional look on your site is to adopt a simple website design with plenty of white space and careful use of fonts and media.
8. Simple website design is easy to adapt
The more complex your website is, the more opportunities there are for things to go wrong. Also, making updates to a highly detailed site can be a nightmare. Keeping the code of your website clean and simple can save you or your web developer countless hours in the future when maintenance to your website becomes necessary.
Eventually, there will come a time when you will need to make updates to your website. Whether you need to fix a bug or add new information, the simpler your website design is, the easier it will be to make those updates. Simple website design isn’t just important for user-friendly navigation and conversion-centered layout, it is also necessary for easy routine maintenance!
No matter what industry you’re in, simple website design is always going to be the most effective website design strategy for you. You can boost conversions, improve user experience, save money on web hosting, and even improve SEO by simplifying the design of your website.