Online shopping is at an all-time high. And the trend is only expected to escalate from here. With these changing preferences, you need to make some changes in the way you approach and present to your customer base.
Augmented reality and the Metaverse are changing how we view the digital world. And that has already started to translate into the e-commerce market.
Shopify 3D models are a way for you to ensure that your e-store is part of this virtual reality future. These 3D models are the best virtual demonstration of your merchandise.
It brings the shopping experience to your customer at a whole new level. These models are the photorealistic descriptions of your products.
In this brimming digital environment, competition is more grueling than ever. The average customer is now more well-informed, demanding, and digitally savvy.
Imagine being able to look over a product, walk around it, flip it over and have its exact dimensions and color description available to you, all from the comfort of your home. That’s what Shopify 3D models can deliver to your client. And this is exactly why you need them in your e-store.
Here are some more reasons why adding 3D models to your e-store is the next big opportunity you can’t afford to miss:
1. Better Customer Experience
What if your product advertised itself? And upgraded customer experience as well? That’s exactly what 3D models allow you to do.
In e-commerce, you get one shot at winning over your customer. Around 88% of customers don’t return to e-shops after a single negative user experience. Customer experience is something you can’t risk neglecting.
In an aggressive marketplace packed with multiple sellers, enriching user experience can become a key differentiator between you and your competition.
Customers are used to shopping online even more so now after the pandemic.
3D models leverage this appeal in your favor. Enrich the customer experience by playing into the rising trend of environmental consciousness.
Also, up to 57% of shoppers now want to make environmentally-friendly purchasing choices. 3D models allow you to do that by reducing the need of visiting the physical store thus saving customers fuel and travel time.
It helps to reduce return rates of merchandise as well – all the while improving customer experience.
2. Higher Google Rankings
You will sell more of what is most visible. To increase sales, scoring your e-store high on Google’s search engine should be a priority for you.
This is now simpler with 3D models.
Thanks to Google’s new emphasis on augmented reality, they’re keenly searching the web for 3D models. If your e-shop boosts 3D models, this will translate into enhanced SEO for you and your brand. Increasing online prominence and bringing in more traffic to your site.
3. More Sales
3D models of your products translate into more sales for you directly and indirectly. Data suggests that Interactive 3D models can help up your conversion rates by 40%.
These attract customers resulting in them staying on your page longer. Customers can check out all different color and fabric options with the click of a button and view every product from all angles.
Window shopping gets more lucrative when it’s that convenient.
Offering a unique shopping experience means more opportunities for affiliate marketing for you. Thus opening up another source of revenue
A great example of 3D models helping businesses accelerate is Bumbleride.
As a stroller brand, they frequently got asked about the dimensions and closing mechanisms of their products. So they added 3D models of their strollers online.
This helped parents not only better understand how the product worked but also aided them in comprehending how the product would fit in their car trunk or home lobby. Bumbleride saw a 33% increase in conversion rate for strollers and increased on-page time by 21%.
4. Increased Engagement
Certain e-commerce platforms have the same monotonous look for all seller listings. Shopify offers the added advantage of empowering sellers to be creative about how their page looks.
3D models are another way of how Shopify lets sellers take charge of page aesthetics. This helps increase consumer engagement by delivering a more tailored experience.
About 82%of customers activate the 3D view of the product. That number should tell you how much your traffic and engagement can increase by adding 3D models.
This increased engagement results in customers staying on your page longer. Studies show the longer a shopper stays in-store, the higher the chances get of them making a purchase
Shopify Plus merchant The Sheet Society implemented this by introducing their Bed Builder. This Augmented reality-enabled tool allows buyers to envision what a certain set of sheets would look like before buying.
The tool enabled customers to try out all options on their exact bed and room. It gave them a feel of how a product would work within the ambience of a customer’s home. This tool not only increased sales but also cut down on the brand’s return rates.
5. Reduced Product Recalls
Returned products are a major drain on any business’s profit margins.
3D models are not just excellent visuals for your web page. But these lead to shrinking return rates by offering better insight to customers at the time of purchase.
Online shopping is still new territory for some shoppers. That’s why up to 40% of merchandise purchased online is returned. 3D models can bridge the gap between in-store and online shopping experiences and improve your bottom line.
6. Offers Interactive Tools
The reason why many people are reluctant to shop online is the lack of direct interaction with a product. People like being able to get a feel of goods, such as opening drawers, folding strollers, and checking out the available colors.
3D models can help counter this reluctance by offering a comparable experience online. Empowering customers to establish that connection will prove to be a boost for any e-commerce business.
3D models empower suppliers to market their products in a superior manner by allowing the consumers to visualize the product in their environment.
7. Simple to Create 3D Models With Built-in Tools
Generating 3D models is more straightforward than ever before with Shopify development services. You only need a single set of images to create multiple color variants in augmented reality. The same goes for different fabrics and textures of merchandise.
Shopify tools will aid you every step of the way in maintaining and managing your 3D models.
These models work with all types of e-commerce platforms. Configuring the 3D models to fit your specific requirements is simpler with the built-in tools available to shop owners. No matter what your specifications and budget are.
What You Should Do Next
Being in-tuned with the latest e-commerce trends is the first step towards the success of your online brand. An overhaul is taking place in how we market to customers and package the online buying experience. You should get on board before it’s too late.
For that, you should enlist the help of the latest technological advancements and leverage them in your favor. This can keep you ahead of the competition and help you tap into new markets and platforms.