Starting a new business can be both difficult and exciting, especially if you’re in a saturated market with lots of competition. While many new businesses put a lot of focus on creating a better or more unique product or service to stand out, what’s more important is how that product or service is marketed. With the Internet playing such a huge role in marketing these days, making sure that your website is SEO friendly can account for a large chunk of your revenue if done right. If done wrong, or not at all, then you could be leaving a lot of money on the table.
What is SEO?
SEO is search engine optimization. This is when you configure a web property to appeal to the algorithms of search engines like Google. If the search engines like your SEO, then your web pages get pushed to the top and get more visibility. On the other hand, if your SEO efforts are poor, or set off any red flags for the algorithm, then your web pages will be buried.
Generally speaking, you want to at least aim for page one of the search results when it comes to SEO. From there getting your web pages above the fold is a strong position to hold, but the best position is obviously being the very first thing in the search results.
The Importance of Keywords
SEO revolves around targeting certain keywords and phrases. Being able to do this will bring in traffic that’s already searching for what you’re selling. For example, if you run a Cincinnati SEO agency, then targeting a keyword like “SEO agency in Cincinnati” would be a smart move. This way when someone searches for that keyword, your site will be what comes up if you’ve done your SEO correctly.
The thing to remember is that keywords are very competitive, and other businesses may have already locked in the ones you want, so you may need to think out of the box. Going back to the SEO agency example, if your business focuses on offering SEO audits at affordable prices, then you may want to try targeting phrases like “affordable SEO audits,” or “cheap SEO audits for businesses.”
Geo Targeted SEO
In the above examples you’ll notice that the keyword targets a specific area. This is because local businesses need to target people in their area of operation. It won’t do you any good to get visitors to your site from Atlanta if you run a bakery in Denver.
Geo targeting depends on much more than just keywords though, and off page SEO such as having business listings that link back to your site can be a big help. The good thing about geo targeted SEO is the fact that it is fairly straightforward, and can be very powerful when done right.
Making The Most of SEO Traffic
Since SEO will bring people to your website that are “buyer ready,” you need to make sure that your site is built in a way to take advantage of this, and turn readers into customers. Here are some elements of your site that you’ll want to pay close attention to:
- Graphics Design
- Page Layout
- Internal Linking Structure
- Pop Ups
- Calls to Action
You never want to have any dead ends on your site. Even if you have a blog, you should always end each post with a call to action that will shuffle the reader further down your sales funnel, and closer to making a sale. You can also try to capture their email with a freebie of some sort if you want, which will allow you to market to them over and over again until they unsub.
Doing an SEO Audit
Generally speaking doing an SEO audit is the first step towards optimizing your website. While the web designers you hired hopefully had at least a basic understanding of SEO factors such as site map, navigation, etc., you want to do an audit to see where you stand, and get a feel for what needs improvement.
Something else to consider is the fact that SEO changes over time since Google and the other search engines are always updating their algorithms. This means that doing frequent SEO audits can help you to keep your site up-to-date. While this may seem like just another expense, keep in mind that audits can be done as infrequently as monthly, or even quarterly. Also, most SEO firms have plans that allow you to get these audits done without hassle, and without paying an absurd amount.
Hiring an SEO Firm
Doing SEO in-house can be both expensive and time consuming. Fortunately there are SEO agencies that can take care of it for you all in one go. Not only can they preform audits, they can take that information and use it to optimize your site. As long as your site is optimized as a sales funnel, this is an excellent investment that can pay for itself many times over.
Finding an SEO agency isn’t difficult, but if you want to work with one in your area, then using a search term like “Cincinnati SEO agency” is a good start. Some agencies offer package deals, while others may want to take a look at your site before deciding what needs to be done, and giving you a price quote.
SEO Ages Like Wine
The longer your SEO has been in effect, the more effective it will be. This is because search engines like Google will rank sites based on their “authority.” In other words, the longer a site has been around, and the longer it has had good SEO, the more weight it will carry in the eyes of Google’s algorithm. This in turn will help your site to get ranked higher more quickly, and to maintain that ranking.
If your site needs SEO, today is the day to get on. The sooner you get your site optimized, the sooner you’ll get hot buyer-ready traffic to your site that you can turn into revenue.