Why PPC is Important for Your Business During COVID-19

Millions of businesses around the world suffered great damage with the arrival of COVID-19. While there is no avoiding this pandemic, you can turn this situation to your advantage. 

Many stable businesses went under, but a lot of new businesses seized the opportunity to build their place in the industry. 

The future of your company depends on how you react to this pandemic. 

One of the biggest reasons these new businesses came up and many old ones survived was the smart use of PPC marketing. 

Even now, with the majority of the world back in lockdown, every business needs to alter its marketing strategies and reconsider the place of PPC in its campaigns. 

This article has discussed what PPC is and how it has become more important for businesses. 

What is PPC?

Short for pay-per-click, PPC is an online marketing model that charges the advertisers for each click they get on their ads. You can utilize PPC on search engines as well as leading social media platforms such as Facebook and Instagram. 

The main purpose of a PPC campaign is usually to send visitors to a landing page where they might become a lead or a customer. You can build organic social media following or website traffic or, alternatively, use PPC to do the same at a cost. 

 Search engine advertising is currently the most popular of all PPC channels as it allows your website to rank above your competition as long as you keep running the campaign. 

Google PPC Advertisement

People Are Spending More Time on the Internet

Since the COVID-19 began, people have decreased their outdoor activities and started spending more time at home using the internet. The internet provides endless opportunities for businesses to reach out to potential customers and convey their message. 

With extra time spent on digital platforms, it’s even easier to reach them. People who had never done online shopping started ordering things on the internet. That’s not all; they even started to use their debit cards, which most people were reluctant to use on the internet. 

Building Online Organic Traffic Takes Time

Search Engine Optimization is a great practice to build online authority and an organic source of website traffic. Likewise, you can also do Social Media Optimization to build an organic following. This ensures you keep getting leads and customers without having to keep investing in paid advertisements. 

The problem is, it takes at least six months of constant struggle and investment before you are able to build an organic audience. Depending on the competition, there is also no guarantee that you will succeed. 

On the other hand, you don’t have to wait for anything when using PPC. You keep getting new followers and website visitors as long as you keep running the campaigns. 

PPC Brings the Fastest Results

If you know what you are doing, PPC brings immediate results, and you get a great return on your investment. It’s always better to acquire the help of a PPC marketing agency, so you don’t waste money by targeting the wrong audience and delivering the wrong message. 

You don’t have to wait to get ranked on the first page as PPC shows your ad at the top of the search engine result page when someone searches a relevant query. With a proper PPC marketing strategy, you can keep your sales the same or get even more during the COVID-19.

An Opportunity to Study Your Audience

One of the best things about digital marketing is that you can collect and study data about your audience. PPC campaigns are a great way to collect this data. 

You can record which audience engaged more with your ads and at which step they left the purchasing process. Not only can you refine your audience personas, but you can also learn about flaws in the products, services, and processes of your business. 

Keep Your Business in the Game

Even if you don’t have the type of business that can provide online products or services, PPC will ensure that you are not completely wiped out of the industry. These campaigns will keep your brand alive and remind your prospects that you exist.

Even if you don’t get any sales, you can develop a solid brand and an image as one of the industry leaders through the right PPC strategy.


Sudarsan Chakraborty is a professional writer. He contributes to many high-quality blogs. He loves to write on various topics.