Anyone with even a rudimentary understanding of brand signage knows that office signage is incredibly important for a business to succeed. In a choppy sea of competition, the visibility of any one brand or company is greatly reduced. Proper signage is a key step to making one’s business more visible in that crowded marketplace.
Here are some more detailed reasons on why office signage still matters more than ever.
1. The Physical Face of Your Brand
First of all your office signage is the physical representation of the brand that you promote through digital channels. For customers who come to your office, the signage is like a final confirmation that this brand encapsulates all the qualities that made them choose it in the first place.
Signage is also designed to be the most visible part of your business both inside and out. The outdoor office signage is what helps to bring people in and know where you are, and the indoor signage directs them within your office, and tells them more about your brand story. The importance of getting this signage right cannot be overstated.
2. It Creates a Professional Atmosphere
When you get office signage right both outside and inside, it generates a professional feel that customers and clients connect with, feel secure and become more willing to do business. While not all customers will admit it, their first impressions of a business massively inform how willing they are to do business with them in the long term. Signage is the frontline in creating that initial impression.
Inside the office, signage continues generating that impression, telling your brand’s story, offering reassuring information and reminders to visitors, and helping people to navigate your premises where necessary. Signage that is not only crisp, clear and well-branded, but also creative and innovative will leave an impression on visitors and have them thinking about your company and brand long after they’ve left the building.
3. Good Signage Drives Sales
If your business premises sells products or services on-site instantly and directly to customers, then the signage is a key part of what compels those sales. Attractive, easy-to-read and engaging signage is persuasive to customers and has them spending more and buying faster. The key is to balance eye-catching with a kind of gentle non-aggressive persuasion that doesn’t work to overwhelm customers or make them feel too pushed.
4. Promotes a Safer Work Environment
Good signage can also be used to promote and strengthen public health initiatives, for instance reminding people to wash their hands after using the bathroom, and/or sanitize their hands during the day as they work, to keep their work areas clean and tidy, to remain at home when carrying an infectious illness so as not to spread it to others, and so on. When these things are communicated effectively, with signage as one channel of communication, then the message is more impactful.
5. It’s a Way to Create Brand Consistency
Besides creating a positive first and lasting impression of your company brand, good signage and attractive graphics in your office helps carry that brand through the entire company or organisation. When all signs are done in the same style, with the same colours, fonts, graphic styles and more, it means your brand image and feel carries through every corner of your business.
This isn’t just an aesthetic point, but a business one. It reinforces and solidifies that strong first impression and will help enormously in the key battle to bring customers back through the door. Therefore, pay close attention to your company signage, and ensure you invest enough resources to make them into a real business asset.
