Why Link Building is Still an Effective SEO Strategy in 2022

If you are running a business, then your website should be as visible as possible to your audience and potential customers. Effective link building is just one good way to do this. When it is done correctly, a good link building strategy can be very useful when it comes to improving your site’s ranking on search engines, ultimately building more traffic to your site. Keep reading to find out more about why link building is still an important aspect of SEO and digital marketing. 

There are lots of reasons why link building is still a crucial part of SEO, even today. First of all, it remains one of the most effective ways to improve your site’s search engine ranking. Almost sixty percent of SEO experts believe that link building has a significant impact on search engine ranking. 

Building local, relevant links back to your website is essential if you want your website to rank higher for certain keywords and local searches. 

Along with increasing your search engine ranking and encouraging more traffic to your website, link building also offers a range of other benefits. By building high-quality links through a solid strategy, you can achieve better brand awareness, increase your brand’s ability to reach new audiences, improve your relationships with other businesses, and get more opportunities for partnerships and joint ventures. 

Link building services today understand the importance of building links in a range of high-quality ways. Some of the most effective methods of building links today include:


There are several ways to perform outreach and get people to link to your business. Although there is no one-size fits all answer for when it comes to what might work well for you in doing this, there are some methods that tend to be more effective than others. Reaching out to bloggers and influencers, for example, is a popular option today, particularly with the rise of influencer marketing. Along with this, creating guest content for niche blogs that are picky about the content they publish and have a high domain authority has long been one of the most popular ways to build links. 

Local Citations

Using local citations is a good SEO tool that can be used for link building. Take advantage of options like your social media profiles and business directories to list your business name, address, phone number and website address. 

Building local backlinks can make a lot of sense if you own a small local business. There are several ways that you can build quality links to your site but keep them in the local area such as on local news websites, relevant local resource pages, or on blogs that are related to the area where you operate. This will ensure that your links are highly relevant, creating more value from them. 

Link building is an SEO tactic that has been around for a long time. While there are now more tactics to add to your overall SEO strategy, link building is still one of the most important in 2022.