Why Is Visual Marketing Becoming A Must-Have Strategy For eCommerce Brands?

Your eCommerce store is not just a digital space where customers come, scroll up and down to check out a few products that interest them, and leave or buy.

It is a space where many actions take place. Consider your eCommerce store as any other physical or retail store. Just like you would keep your retail store clean, organized, and easily accessible, the same way you must keep your eCommerce store organized and aesthetically pleasing. 

Stacking your website with compelling content like high-quality pictures and videos is extremely important to run an eCommerce store, so visual marketing has become a must-have strategy for eCommerce brands. 

Now that we know that, here are a few must-know facts about visual marketing to help you understand its need.

Everything You Need To Know About Visual Marketing

If we go back to basics, visual marketing uses visuals like high-quality graphics, user-generated content, brand-made videos, and any kind of visual content for leveraging.

Customers can’t physically see the products they are interested in buying and often feel confused about buying them at the last minute due to a lack of good quality images or media of the product on the website.

This is where the need for visual marketing generates. Now that you have a basic understanding of the problem, let us give you a few game-changing statistics for Visual Marketing in 2022

According to stats, these are a few commonly used types of media and their performance – 

  • Eyes process 36,000 visual messages per hour.
  • Facebook posts with images have doubled engagement. (LucidPress)
  • 70% of companies invest in content marketing, which could include visual marketing strategies.
  • 82% of all global consumer internet traffic will be video by the end of 2022. (Forbes)
  • User-generated Instagram content is 4.5% more likely to get conversions (Foap)

The shopping style has changed dramatically all over the globe. These statistics are just part of the evidence to believe that eCommerce brands need a marketing transformation and rely on visual marketing as their prior strategy to grow their online presence in terms of exposure, popularity, engagement, and sales.

How Does Visual Marketing Make A Difference?

Visuals are equally important for your brand, whether you are a small business owner or a well-known eCommerce store. Visual content marketing sounds like an easy strategy to achieve, but it can dramatically impact your business and revenue.

There are so many advantages to incorporating a visual marketing strategy into your business game plan. Believe it or not, a simple visual, if used correctly, can express more than words can.

Here are a few engraving advantages of visual marketing:

Create A Unique Brand Identity

With the increasing number of eCommerce platforms, small businesses, and social commerce platforms, a great challenge that brands face is creating a unique visual identity for their brand. 

Visual marketing works extremely well in creating that for any brand. You can choose a color, font style, symbol, or logo for your brand – all of this can create a strong representation of your brand. Just for an example, we relate the yellow, red, white, and the legendary ‘M’ sign with McDonald’s  

Having strong visuals for your brand can create great recall value for your brand and help you stand out amongst the crowd. 

Grabs User Attention Instantly

Any piece of visual has some attention span. And as stated earlier in this blog, according to statistics, eyes process 36,000 visual messages per hour. 

Now, naturally, if this is how human behaviors work, you need to reform your marketing strategy and create a visual-centric plan for your brand. 

Visuals can grab users’ attention instantly and have the ability to hold them for a longer time as compared to content that is only textual. Any graphic with both text and visuals has a much higher chance of getting the spotlight and instant attention of the users.

It Can Generate Higher Conversions

There are many advantages of visual marketing – exposure, a good-looking interface, and getting instant attention from consumers. However, the most important and real advantage of visual marketing for eCommerce brands is that it can actually increase your conversion rate. 

A compelling visual marketing strategy can help your audience to know your brand better. When they know about your brand in and out, they will also trust it enough to invest in your products, too! It’s a cycle. 

A good visual marketing strategy increases user engagement, audience reach intensifies, and more information is delivered. This increase in activity is a straight-up profit for eCommerce stores.

A Great Technique To Repurpose UGC

No number of words is enough when it comes to praising the benefits of user-generated content. It is the one form of content that any brand can use in every kind of marketing strategy. Still, a visual marketing strategy is incomplete without mentioning the advantages of UGC.

Users can relate better to brands with content like reviews, videos, or pictures uploaded by people like them based on their true experiences and satisfaction levels.

UGC helps your customers visualize the product effortlessly because other users are already using it. Before buying a product, people research the product. They like to see high-quality images, read details and descriptions, and go through reviews.

Having enough user-generated content displayed on your website through your social media is a great way to earn the trust of your customers.

Over To You

Incorporating visual marketing in your marketing plan has become extremely important, and rightly so. It provides both the seller and the buyer, with endless benefits and makes the shopping journey smooth. 

We hope this blog helped you better understand the importance of visual marketing and its need as a must-have strategy for eCommerce brands.

phillipmoxley

Phillip Moxley is a Digital Marketing Executive at Taggbox, a leading UGC provider platform. He has two years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest technologies.