BUSINESS

Why Is Shopify Maintenance Necessary?

When you’re running a business, it can feel like your time is split between many things: customers, employees, suppliers, vendors—the list goes on.

And while you’re managing all that and trying to get the best possible results from your business, there’s something else you have to keep in mind: YOUR WEBSITE.

Shopify powers nearly 4 million eCommerce websites, and your website is one of them.

So how to make it stand out from the crowd? 

By well maintaining it! A well-maintained website can scale and adapt to the needs of a growing business. On the contrary, if you don’t take care of your site’s maintenance, it can quickly fall apart, and your business will be jeopardized.

But how does Shopify maintenance help? 

Shopify maintenance ensures that your site will be able to do just that. And Shopify maintenance company helps you stay up-to-date with security tools and software updates.

Shopify Website Maintenance Stats

Here are some eye-opening stats:

  • 68% of websites doesn’t have a recovery plan in place
  • Up by 400% in website data loss since 2012

For such intense stats, website maintenance becomes quite necessary. And if you’re a Shopify store owner, it becomes more important to have a regular checklist of maintenance for smooth functioning of the store.

What Is Shopify Maintenance?

Shopify maintenance keeps your website updated and running smoothly and ensures it is always at its best. It also keeps your site secure and up-to-date, so you don’t have to worry about security issues or compatibility problems. 

Furthermore, maintenance ensures your site is optimized for speed so that customers aren’t frustrated by long load times.

Benefits Of Shopify Maintenance

When you are a business owner and have a Shopify store, there are many benefits of Shopify maintenance that can help you to grow your business. These benefits include:

Benefit #1 Improved Website Security

Website security is a top priority for many online businesses. Hackers are always looking for ways to exploit vulnerabilities and steal data, which can cost you time, money, and trust with your customers.

In the wake of site breaches, Shopify maintenance helps you deal with internal and external vulnerabilities. It allows you to identify potential risks before they occur. Furthermore, Shopify stores benefit from Shopify’s proprietary fraud detection system to make it more secure.

Benefit #2 Software Updates

Software updates are necessary for your eCommerce site’s security and can improve your website’s performance. With Shopify maintenance, you never have to worry about software updates. 

The experts will ensure that your store is always up-to-date with the latest security threats and bug fixes. You can set up automatic updates so that all changes happen behind the scenes without any work!

Benefit #3 Competitive Advantage

Regular Shopify maintenance gives you a competitive advantage over other businesses. Your site will be more secure and up-to-date, which is excellent for you and your customers. 

Furthermore, it will offer a better user experience, allowing you to attract more visitors per session, converting them into customers at a higher rate than before.

Benefit #4 Improved User Experience

With Shopify maintenance, you’ll never have to worry about whether or not your website is running smoothly because it will always be up-to-date and secure.

When your store runs smoothly, it gives you a better chance of:

  • increasing sales; 
  • improving customer retention; 
  • improving conversion rates; 
  • launching new products more quickly; 
  • getting higher search rankings; and
  • increasing visibility in search results

Furthermore, maintenance ensures that any bugs are fixed promptly so that customers don’t experience hiccups when visiting your site.

Benefit #5 Cost Savings

If you are not a digital marketing expert or have little time to devote to managing your site, Shopify maintenance can help you. 

It can help you keep up with the latest technological updates and fix technical glitches, poor-quality hosting, and server issues without always hiring a developer, consultant, or marketing agency.

Benefit #6 Patch Security Holes

Security holes occur when a software developer makes a mistake and leaves an opening for someone to exploit or “hack” your site. And hackers are always looking for vulnerabilities and gain access to sensitive information like credit card numbers, personal data, and passwords.

Shopify maintenance ensures that any security holes are patched before being exploited by hackers or malicious users who may want to access your data without authorization.

Benefit #7 Fix Broken Pages

When a page on your Shopify site breaks, it can be frustrating. Not only is it embarrassing to have a broken page, but you might not even know what’s causing the problem.

Fortunately, Shopify maintenance will help you figure out what’s wrong and fix things yourself. It looks at the broken page URL and explains what caused 404 errors and how to fix them.

Broken links may not seem like a big deal, but they can cause your site to be penalized by search engines. It will also make your website look unprofessional, confuse visitors and even cause your site to rank lower in search results. 

Shopify maintenance helps you check and fix broken links regularly that no longer work at their destination web page or web address.

Benefit #9 Eliminating Slow Loading Times

Sluggish load times are the bane of eCommerce sites and can negatively impact your online store’s conversion rate. Customers don’t stick around for sites that take forever to load; if you have a slow site, customers won’t come back.

Shopify maintenance helps eliminate slow loading times by ensuring that your site can handle the amount of traffic you expect.

Benefit #10 Updating Themes

If you run a Shopify store, you will likely use one or more themes to design your site. However, as time progresses and your business grows, you may want to update the theme to suit your needs better. 

Shopify maintenance will help you fix an outdated theme that no longer works with new browsers or devices (e.g., smartphones). 

Keeping Backups Of Your Site’s Content And Configuration

You may be tempted to skip the backup process when working on your Shopify store. But the last thing you want is your hard work to go up in smoke if something goes wrong with your site configuration or data.

The best way to guard against unexpected issues is by maintaining regular backups of your site’s content and configuration files. It can help you recover from a major system crash to a simple typo that throws off an entire page.

Key Takeaway

We have learned that maintaining your Shopify store is necessary for the success of your eCommerce business. It helps you optimize and refine your store to improve usability, boost sales and drive traffic to your online store.

As a result, you will sell more products, turn more visitors into buyers, retain existing ones, and increase revenue.

Also Read: Top Most Common Web Accessibility Mistakes Most Developers Do.