Local search engine optimisation (or SEO) is a subset of search engine optimisation (or SEO) that helps to maximise the visibility of a local business in local search engine results. The results that show in local search results often answer a “near me” intended inquiry, entailing that an explorer is looking for something “in [CITY]”—or the search engine has recognised that the search includes geographic limits.
Businesses may use local search optimisation tactics to increase their presence in these local search results for phrases related to their business and their services or products.
For the improvement of your Local Business You should look at an SEO company based in Lagos.
What Is the Importance of Local SEO for Small Businesses?
Local searches now account for nearly half of all Google queries. Even when someone conducts a routine everyday search, the likelihood of Google displaying local companies nearby remains high.
What is the significance of this for small businesses? Google estimated a 900 per cent rise in searches with the keyword “near me today/tonight” from 2017 to 2019. Google began offering more results for geographically-related searches based on: to fulfil its users’ demands better. Google began delivering more results for geographically-related searches based on:
- Prominence
- Proximity
- Relevance
That is, if your business offers services or items they may be looking for or is close to where someone is searching and has optimised local business listings, you are more likely to be found online by possible clients.
What Are the Advantages of Local SEO?
Aside from improving visibility in Google search engine results pages (SERPS), investing in local SEO benefits small companies.
A Low-Cost Marketing Solution
While managing your company information in online directories takes time and work, you can often set up local business listings throughout the web for free using tools like Google My Business and Facebook, making local SEO a more cost-effective alternative for online promotion.
It makes it simpler for local customers to find you.
Consumers who look for a local company visit a store within five miles 72 per cent of the time. So, if your small company can be seen in local search results or on Google Maps, you have a better chance of collecting new leads.
Reaches Customers Who Are Interested in Purchasing
A stunning 80% of local searches conducted on mobile devices result in a transaction. This is because local SEO places you in front of the client at the accurate time they’re looking for a product or service, making them far more inclined to buy or at least inquire for more information.
More Qualified Search Traffic is Delivered
Local search can assist in weeding out searchers who are unlikely to contact your company. This isn’t because search engines attempt to protect companies from customers, but rather because they aim to give relevant local results based on location and purpose. So, although someone 50 miles away is unlikely to find your HVAC firm in a search, someone only five miles away will.
Create Reliable and Consistent Local Citations
Local citations occur when your company’s name, phone number, and address are published online, such as in a local business directory. Ensure that your information is valid and utilised consistently every time you post local citations to the web, regardless of where you contribute them. This increases the trustworthiness of your material in the eyes of search engines.
