Honestly, how quickly do you close a site that displays crookedly? I think within the first 10-15 seconds. It is not strange, because nowadays the consumer is very demanding and is not used to waiting. Moreover, good functionality is not the only thing that people pay attention to. Beautiful fonts, quality images, intuitive interface – this is the key to a truly successful web product. For the most part, this exactingness is a consequence of quarantine restrictions and the global crisis of 2018. And, although most companies have moved to the online environment, few pay attention to the issue of the correct display of the site on all gadgets. And for good reason. After all, it gives the opportunity to visit your resource from any convenient device, and thus solves some of the issues associated with mobility. That’s why I leave the names and surnames of the team, which is professionally engaged in responsive web design services. And in the article we will explain why you need it and why it is important.
Responsive web design in simple words
To begin with, it’s worth understanding what responsive web design is. Let’s start by deciphering the concept itself.
Responsive web design is a specific kind of process to develop a site, which is aimed at ensuring the adaptation of the resource for the gadget from which the guest visits it. Meaning that the site will be beautiful and functional, if it is opened with a tablet, phone or computer. In this case, developers are using CSS-media-requests. This is done in order to set the control points for the different screens. This allows your visitors to browse the site with no restrictions and from any device. How does it work? Media queries allow you to change the number of columns, adjust fonts (we’re talking about size), resize images without loss of quality, and display or hide information blocks. That is, the site works in exactly the same way, but the content adapts to the size of the screen on which it is displayed.
Why do you need responsive web design?
To begin with, using responsive web design gives you an advantage at the start. The fact is that search engines are set up to rank sites that use this type of design, as at the moment the same Google is focusing on traffic from mobile devices. And it makes sense, since in the U.S. alone, about 94 percent of all users send search queries from mobile. According to observations, this most often happens when a person is at home and at work. That is, potentially able to enter from a computer, but chooses a smartphone. The next advantage hides under the word savings. Initially, there is an option to create multiple sites for each type of screen, or use the so-called “stretching” the screen (which often affects the quality of the resource), or use a responsive web design, which is suitable for all screens. Thus, choosing the latter option, you significantly save money and time, and the site remains of high quality. You do not lose traffic as it is focused on a single resource and significantly simplify site maintenance issues.
Thus, the point of UX design is to create an enjoyable and user-friendly interaction experience. In addition to designing an intuitive interface, competent arrangement of icons and buttons, the selection of images, fonts, color palette, and so on, the concept of a pleasant user experience also includes the issue of adaptation. The designer must design one site for devices and screens of different sizes.
In addition, the e-commerce market is now increasingly progressive. This proves the fact that people no longer want to go to offline stores. It is much more convenient for them to do all the household chores sitting on the couch. Quickly and qualitatively. That is, the modern world requires optimization and adjustment to the consumer and the closure of his “pain” points.
In conclusion, I should say that although the concept of responsive web design sounds simple, it is not quite true. Its application requires the careful work of designers, the study of your requirements and, of course, the interaction with potential users. That’s why it’s always worth turning to professionals in this matter, at least to consult. Fortunately, this is exactly the kind of team with years of experience we shared at the link left above.