Lingerie business has evolved over years, and gradually become a giant snowballing world in itself. Both on national and international levels, there are hundreds of brands manufacturing sexy lingerie and millions of offline and online stores selling them. India is not behind in this trend, and there are hundreds of stores selling international as well as home-made lingerie brands. An obvious reason for the swelling of this industry is the high demand from the consumers.
As an illustration, let’s consider nighty honeymoon dress sexy, every bride shops for it no matter whether she belongs to a conservative or a broad-minded family. Sexy lingerie is a must-have for every bride.
Traditionally, lingerie was reserved only for the Special Nights such as First Night after wedding, Honeymoon, Anniversaries, Valentine’s and like. But now the scenario has changed. Lingerie is now worn on a regular basis and not reserved only for special occasions. One reason for this is, over the years lingerie has greatly evolved and the contemporary sexy nightwear is synonymous with comfort. Unlike before where the focus while crafting sexy nightwear was only on sensuousness, now the emphasis is both on comfort and seductiveness.
With every stage of lingerie evolution, a new lingerie type has been introduced. However, the lingerie industry is one of the very few industries where traditional patterns do not become obsolete, but become vintage. The first type of lingerie ever known to mankind was a corset, which though modified, still enjoys wide popularity.
Another prime reason for the snowballing of the lingerie industry is that over the years, with the introduction of hundreds of lingerie brands in the local as well as international market, the unfairly expensive price rates dropped down and lingerie soon reached every woman’s budget. With the addition of new lingerie varieties and a steep reduction in prices, it is no wonder that lingerie has its own world now.
The most recent evolution that skyrocketed the lingerie industry was its gravitation towards the Body Positivity Movement. Traditionally, sexy nightwear was crafted only for the thinner section of the society, and the other part of the society was completely ignored. However, after the Body Positivity Movement many lingerie brands started designing lingerie befitting every size. With this welcoming change, plus size sexy dress for women became one of the highest demanded and made apparel in the lingerie industry.