No matter what type of business you have, it’s vital to have a few basic things in place so that you’re successful.
One key component of a physical business location is having good signage.
From door signs to displays and exit signs, read on to discover why having the right type of signage is so essential.
An Effective Marketing Tool
The days of the neon “open” sign are becoming a thing of the past, with much more creative signs taking center stage. The right signage in front of our business can be an incredibly effective way to bring new customers inside your doors.
Consider having a custom sign designed that reflects your company in a creative and unique way. Not only will this help to define your brand, but it’s also a great way to draw interest and entice people to find out more about what you have to offer.
The right signs can be a magnet for customers to come indoors and explore. You can also use signs that can be updated with lettering to announce sales, special events, and more.
Overall, beautiful and unique signage is one of the easiest yet most effective ways you can market to new customers. Explore the range of designs available and brainstorm some ideas before you commit. Remember, this sign will become a part of your business identity, so choose it wisely.
Signage and Safety
Of course, signs do more than just serve as a way to attract new business. They’re also a vital part of creating a safe environment for both your customers and employees.
Clear, well-lit exit signs aren’t just important, they’re also required by law. Make sure that you choose highly visible signs and post them accordingly in the unfortunate event of a fire or another type of emergency.
Other safety-related signs can include the location of a fire extinguisher, warning signs about dangerous chemicals, or temporary signs that alert people to slipper floors. Make sure that you have all of the signs you need that are required by law, and use them in the right way to keep people safe.
Another important thing to consider is having ADA signage. These signs can be anything from handicap parking signs to interior signs that have braille. Look into the current rules and regulations so that you have all of the proper ADA signs to stay in compliance.
If your business is large, you may need to add some additional signage to help your customers find things. For example, if the restrooms are located at the back of the building, some arrows showing people where to find them can be extremely helpful.
You can also use directional signage to show people where the latest sales are. If you’re having a major clearance, use these signs to get people excited as you “nudge” them over to the sale section.
These types of signs can also be very helpful if your business is located in a remote area, or if it’s tough to find. Exterior signs showing the way to get to your business can be a great way to attract people and help them find you without giving up or getting frustrated.
When choosing directional signs, keep them simple, clear, and easy to read. The sign should include large arrows and just a word or two indicating what the signs are leading to.
Quality Signs Improve Your Brand
When you look for signs to use in your business, it’s important not to skimp on quality. However, if you only need signs temporarily for a sale or a special event, you don’t have to spend a lot of money on a professionally designed sign. In this case, a simple banner or even a handmade sign will do.
As for the rest of the signage in your business, it’s important to choose things that are made of quality materials. Stone, glass, and wood are all great options that can add visual impact in addition to being an effective marketing tool.
You’re not limited to the standard square or rectangular shaped sign, either. For example, if you own a fishing tackle business, feel free to get creative and have a sign made in a fish shape for added flair.
When designing signage, try to keep things short and to the point, but also impactful. Think carefully about the wording you plan to use as well as the fine details like colors and fonts for the lettering.
If you have a company slogan or tagline, your signage is a great place to use it. This is a very easy way to help develop and create a memorable brand that just might become a household name over time.
Aside from the main signs identifying your business, it’s also important to choose quality safety signs. Look for products that are durable, easy to see, and meet all of the current codes and other laws.
Make Signs a Part of Your Business
From leading customers inside your doors to keeping people safe, having the right signage is a very important part of any successful business. Explore your options carefully and be sure to design signs that will have a lasting impact to help your business stand apart from the crowd.
It might be a good idea to test out a few “trial” signs before you commit to budgeting for a high-quality sign.
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