Why do you need Backlinks

If you are thinking of owning a website, then the term backlink must resonate with you. Backlinks are critical in search engine optimization and so highly coveted by web owners for one primary reason; strong backlinks are perfect for high search engine results. Google itself doesn’t reveal its algorithm, but Google Webmasters do. 

What are Backlinks?

These are the hyperlinks that direct page visitors to another website or blog. They are what makes the internet- sending people from one website to another. They do the work of linking a domain to another. When you have backlinks to your website on other popular websites, such traffic is directed to your pages, improving your page viewership. 

And why do you need backlinks?

One of your primary objectives of backlinks is to help your site rank higher on search engines, which lends your site authority. It’s like the website you’re getting liked to is saying that you’re a trustworthy website/ blog with good content. You may not know how important backlinks are because Google doesn’t reveal specific algorithms but data from Backlinko, a marketing company, reveals a critical ranking factor. 

Thus if you own a particular business and have a website in that name, you should have related websites linking back to your pages and content. The more high-quality backlinks you have, the higher the ranking on the online page results. 

What are the best backlinks types?

Not every backlink will give you results; you only need the relevant quality ones and authoritative sites in your industry. Authoritative websites are established, feature great content, and are linked to other sites. If you’re linked to a new website, you probably won’t get much boost. Again, if a spam website links to you, you’ll have a negative effect. If you’re an irrelevant website links to you, it won’t hurt but doesn’t positively impact your SEO. 

How do you get backlinks?

The most popular and workable strategy to get backlinks is through the creation of linkable assets. Many websites do this by having articles, videos, infographics, and podcasts. That’s a great piece of content that other websites want to link to. 

If you want to create a linkable asset, you need to have some great pieces of content. Another backlink-building strategy is through guest authoring a blog post on a popular website. You can also lobby other websites in your space and ask them to include a backlink to your content. You don’t expect much response rate with this one, but it’s the quickest way to build links. Google webmaster guidelines do not allow monetary exchange for backlinks. Offering compensation to linking to your website will lead to an automatic penalty. 

Backlinks are excellent, and as you continue to post quality content on your web pages, you naturally attract them. When backlinking, you need to know how that impacts your search results. Avoid rapid backlink building because it’ll pull you away from the most critical things that require your attention. 


Sudarsan Chakraborty is a professional writer. He contributes to many high-quality blogs. He loves to write on various topics.