Why do Indian YouTubers Earn Less? 

YouTube has become an increasingly popular platform for creators worldwide to share content and connect with audiences. In India, YouTube has seen a surge in popularity, with more and more creators producing a wide range of content for Indian viewers. However, despite the growing number of Indian YouTubers, many struggle to earn a sustainable income from their channels. This raises the question: why do Indian YouTubers earn less than their counterparts? 

Factors Affecting Earnings of Indian YouTubers

Earning money on the platform can be a challenge, particularly for Indian YouTubers, who face a range of factors that can impact their earnings.

Advertising Rates in India

YouTube earns revenue through advertisements placed on videos, and the rates for these advertisements vary depending on the region and the advertisers. In India, the advertising rates are generally lower compared to other countries like the US or UK. The lower advertising rates in India compared to other countries are one of the reasons why Indian YouTubers earn less.

Language and Audience Size

One reason why Indian YouTubers get paid less is due to the impact of language and audience size on ad revenue. While India is a diverse country with many languages, English and Hindi are the most popular languages on YouTube. This means that creators who produce content in these languages have a larger audience and potential for higher earnings. However, even within these languages, there is a significant variation in the size of the audience, which can impact creators’ earnings. 

Competition and Saturation

One of the reasons why YouTube pays less in India is due to the competition and saturation. With more and more people producing content, it becomes increasingly difficult for creators to stand out and attract viewers. This market saturation can lead to lower earnings for creators, as advertisers have a more comprehensive range of options.

Lack of Brand Partnerships

Brand partnerships and sponsorships can provide a significant source of income for creators on YouTube. However, there is a lack of brand partnerships in India compared to other countries like the US or UK. Indian YouTubers have fewer opportunities to earn money through sponsorships and collaborations with brands, which can impact their overall earnings.

Advertiser Preferences

Advertisers often have specific preferences regarding the type of content they want their ads to be displayed alongside. In India, some advertisers may have certain restrictions or guidelines that limit the type of content they are willing to advertise, which can impact the earnings of Indian YouTubers who create content that doesn’t align with these preferences.

Monetization Eligibility Criteria

YouTube’s eligibility criteria can also challenge Indian creators looking to monetize their content. To monetize their channels, creators must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. While this may seem like a relatively low threshold, it can be difficult for newer or smaller channels to meet these requirements, mainly if they produce content in a less popular or niche category. As a result, some Indian creators may struggle to monetize their content and earn money from their channels, which can contribute to lower overall earnings.

Limited Payment Options

While YouTube offers several payment options for creators, including direct deposit and wire transfer, some Indian creators may face difficulties with these payment methods due to restrictions imposed by the Reserve Bank of India or other financial institutions.

In addition to the factors that can impact earnings, Indian creators may also face challenges with receiving their payments from YouTube. So, does youtube pay in dollars in India? While YouTube typically pays out earnings in the local currency, which for India is the Indian rupee, some creators may encounter difficulties with payment methods due to restrictions imposed by the Reserve Bank of India or other financial institutions. This can make it difficult for creators to receive their earnings or cause delays in payment processing. As a result, creators choose to use alternative payment methods, such as PayPal or Payoneer, to receive their earnings.

Youtube Earnings India vs US

YouTube earnings in India are generally lower than in the United States due to various factors. One key factor is advertising rates, which tend to be lower in India compared to other countries. This means that Indian YouTubers may earn less revenue from video ad placements. The size and engagement of the audience can also impact earnings, and Indian channels may have a smaller and less engaged audience than American channels. However, it’s important to note that the earnings will vary depending on the specific channel and content being produced. While Indian YouTubers may earn less on average compared to their American counterparts, there are still many successful Indian creators who can earn a substantial income on the platform.


Indian YouTubers face several challenges when earning money on the platform. Factors such as advertising rates, language and audience size, competition and saturation, and lack of brand partnerships all play a role in determining the earnings of Indian creators. If you want to know how to check if a channel is monetized on YouTube, you can visit the channel’s page and look for ads that appear on their videos or check their YouTube Studio dashboard for information on their monetization status.

While the Indian YouTube market is multiplying and presents many opportunities for creators, it is also a highly competitive and challenging environment. To succeed, creators must be strategic in their content creation and promotion approach and be able to differentiate themselves from the competition.

Ultimately, Indian YouTubers who can produce high-quality, engaging content and build a loyal following may be more successful in earning revenue on the platform. With the right combination of creativity, perseverance, and business acumen, Indian creators have the potential to build successful careers on YouTube and earn a substantial income doing what they love.