In recent years, the market for hyper-casual games has exploded. Most popular games which mobile game players like to play are hyper-casual games because of simple gameplay which shows top rankings of hyper-casual games.
The gaming industry is now one of the most well-established industries. Gaming firms produced a huge amount of income in 2019. There are various types of games and various types of devices on which these games can be played.
One of the most popular gaming genres right now is hyper-casual games. They have the largest viewership and can potentially be commercialized to make a lot of money. If you’re not sure if making your own hyper casual game is a good idea, read our article to discover it. Mobile games, particularly Hyper Casual games, will be our focus. So, what exactly are they?
WHAT HYPER-CASUAL GAMES ARE?
A lightweight game with a minimal design is referred to as a hyper-casual game. They are simple to make, but they’re certain to provide hours of enjoyment and replayability. Hyper casual games are designed to be accessible and pleasant to a broad range of players.
The hyper-casual gamer prefers to pass time during the commute to work or while waiting to see the doctor. They aren’t concerned about the genre as long as they’re entertained and committed.
People play hyper-casual games in order to reduce stress and to kill time. After completing a challenge, people get a sense of accomplishment.
DEVELOPER’S CHOICE: HYPER CASUAL GAMES
QUICK TO DEVELOP
Hyper casual games are a much easier alternative for any developer looking to develop their first game due to their simplicity. Small teams can produce a significant number of prototypes every month, allowing them to test mechanics and aesthetics to see how players react during the early stages of development.
This subgenre emphasizes simplicity, with production cycles as short as a few days. Rather than investing years into a large project with little promise of success, hyper-casual games allow developers to quickly iterate and assess a game’s commercial potential early on.
WIDE AUDIENCE
Anyone can enjoy hyper-casual games, it’s a universally enjoyable experience Because of their simplicity, and they are mass-market games that appeal to a large audience. This is the reason why the target demographic for this type of game can be quite broad. Your 15-year-old son might like it the same as your 55-year-old mom.
HIGH ENGAGEMENT
Engagement in hyper-casual games is quite high. It’s impossible to discuss hyper-casual games without mentioning how addictive they are. Short, uncomplicated game loops entice people to play again and again. This is one of the reasons why players keep coming back to this genre.
EASY MONETIZATION
Hyper casual games are unique not just in terms of mechanics, but also in terms of monetization. In-app advertisements are the primary source of revenue for these games. Specifically, using a combination of rewarded video, playable, and interstitial advertisements. This won’t bring in a lot of money per user, but the game’s overall scale will compensate. Hyper casual game producers want to reach as many people as possible, engage them for a short time, and then bombard them with advertisements.
This is fantastic, but you must exercise extreme caution when it comes to the number of advertisements you display. Over one-third of hyper-casual players churned from a game because they saw too much advertising.
You may monetize your game app in a variety of ways:
Installation fees
In-app purchases
In-app advertising
CONCLUSION
One of the most promising game types is hyper casual gaming. You can now find the best iPhone games on the apple app store. They reach the most people and have the highest retention rates, all while being quick and inexpensive to produce. Because of their simple interface and modest size, they are suitable for a wide range of demographics.
Success in the hyper-casual category may appear simple, but there are other factors to consider. Although a hyper-casual game may appear to be simple, with rising competition and new and coming publishers, you must stand out to thrive.
Hyper casual games will grow thanks to a powerful marketing funnel. Hyper casual games are simple to create and play, and with the appropriate marketing, they can make millions of dollars! There are also game design universities that offer degrees in gaming. It could be your first step toward a career in game development.
