In this era of the internet, more people are viewing content on digital technologies such as mobile phones and laptops. Technology has become an essential part of our lives and we admire how it transformed our lives for good. This created an enormous opportunity for businesses to present their product to their customers. Promotion done by a brand for its product and services digitally over the internet is what we know as Digital marketing. It resulted in an ever-widening number of businesses coming to take advantage of this great opportunity.
Digital marketing itself has grown many folds over the past few years. It will proceed to do so in the presence of more people who are embracing digital technologies. Platforms like Instagram, YouTube, and Facebook have become part of our everyday lives. It lets us connect to our loved ones from any corner of the world. This created huge possibilities for businesses to promote their products online. It has also enabled customers to find the right brand.
How To Learn Digital Marketing For Your Business?
Digital marketing has also opened many future career prospects for students. It is now being taught to college students as part of their syllabus and in many Institutes as a standalone course. However, the techniques and strategies depend on a lot of factors. One of them is geographical factors. Whereas students of Digital marketing Courses in Pune focuses more on leads because the city has more inclination towards the corporate world. Digital marketing in Mumbai is considered to be one of the crucial parts of the business as the whole city runs on media. They seek for views through digital marketing. Hence, you need to know what your intention is. According to that, you can learn particular skills through online platforms.
Stats Related to Digital Marketing
If you haven’t considered digital marketing for your business yet. Here are some Stats about digital marketing which might change your mind-
- According to a study, 78% of the salespeople who use social media perform better than their peers.
- Implementing a social selling program in IBM led to an increase in their sales by a whopping 400%.
- 55% of buyers research via social media. (IBM)
- Email marketing has an ROI of 4400% on average, according to a study of OptinMonster.
- 20-40% of people who attend webinars become leads.
Looking at the above stats, we can notice how businesses can benefit from implementing digital marketing into their business. It can even change the tide for a business that isn’t doing great concerning marketing. Digital marketing covers all the limitations of traditional marketing. It helps a business to reach a wider audience and make a presence online.
Forms of Digital Marketing
Before we get into how digital marketing can help a business to grow tremendously lets us first have a look at a few types of digital marketing.
Digital marketing has evolved into many forms to suit various types of business. Some examples of digital marketing include-
- Social Media Marketing
- Search Engine Optimization (SEO).
- Affiliate marketing
- Content Marketing
- Email Marketing
- Digital Advertising
For instance, the students of digital marketing courses in Mumbai focus more on bringing more views and reaching more people as most of the companies in the city are all about media.
How Digital Marketing Can Help Your Business?
The world of the Internet comes with an endless number of possibilities to grow your business and digital marketing is one of them. Digital marketing can help your business in many different ways to grow. Here are some great advantages of digital marketing which will keep your business on the right track.
It helps you to reach a wider audience
When you want to promote your product digitally, the whole internet becomes your market. The biggest advantage of digital marketing over traditional marketing is its reach. Unlike the traditional form of marketing, digital marketing is not restricted to a small particular geographical area. This makes it helpful for new businesses that want to target a larger audience.
Provide Useful Insights with analytics
Be it Instagram or affiliate marketing, analytics are everywhere. Analytics provides useful insights to your business through data visualization. It keeps you updated with the latest trends in the market and is helpful in sound decision making. Digital marketing provides you with analytics related to your advertisements. It is helpful in monitoring and analyzing reactions from your audience. This will help you become proactive and take wise decisions to mitigate risks.
Cheaper than Traditional marketing
Apart from being more effective than the traditional form of marketing. Digital marketing is also cheaper for your business. Traditional Marketing makes it difficult for small businesses to promote their product due to its high cost. But, promoting your product has become much cheaper after the advent of digital marketing. Instagram ads, Facebook ads, Google AdWords are a few examples of cost-effective digital marketing.
Helps in Building online presence
Digital marketing is a great way if you want to build an online presence for your brand. With digital marketing techniques like Email marketing, Social media marketing, and content marketing you can make your brand well known among people. One of the great examples to build an online presence is Instagram. Advertisements on Instagram can help you attract more attention and gain more followers. You can also gain subscribers through email marketing for your campaign to promote your brand.
Helps you combat the competition
In the period of traditional marketing, it was difficult for a new business to be known to target customers due to the huge cost associated with it. Apart from that, traditional marketing didn’t have as good reach and was limited to a particular geographical area making it difficult to build a presence. However this all changed after marketing was done digitally over the internet. Now even a new business can grow and have as many opportunities as its big competitors. It is now easier for a new brand to build its reputation, get known on social media, and build its presence.
What is the Future Scenario of Digital Marketing?
Digital marketing is a term which is a vast subject in itself. It includes many other terms in itself like social media marketing, email marketing, affiliate marketing, etc. Contents in many forms like Video, Audio, email are being used as a way for promotion over the internet. Digital marketing is the choice for new businesses to gain presence and promote itself. Techniques like Influencer marketing, AI optimization, Blockchain marketing and voice search are gaining popularity. Due to these reasons, digital marketing is here to stay for a long time.
People are still exploring this field and finding new ways to market online with more accuracy and better results. And everyday, we see a new technique of Digital Marketing. Unless the internet is wiped out of this world, Digital marketing is not going anywhere. We will only see it grow and take new forms.
One of the most popular forms of marketing which emerged in recent years is influencer marketing. Influencers are the people who have a prebuilt reputation and are known among the people who respect their opinion and thoughts. Businesses are reaching social media influencers to promote their brand which helps to reach them to a larger audience.
The digital marketing industry is growing at a very fast pace. It is a great opportunity for businesses to take advantage, reach a wider audience, and build a presence among its targeted customers. Promoting the brand over the internet will contribute to the success of the business in a highly competitive market like ours.