When a digital marketing agency refers to itself as “full service” it means it offers everything to do with helping your business or brand. Think of your brand as a car going into a mechanic’s garage to get a full service, look under the hood, check if there’s any problems – it’s pretty similar to that.
An agency can take a look at the entirety of your business, what’s working, what isn’t. They can come up with a strategy for you, enhance areas that need improvement and give you a refresh that will get your business booming like a revved up sports car.
With a full service agency, it means you don’t have to go anywhere else. You don’t need to get one agency for graphic design and another for search engine optimisation. It’s all under one roof, you have one point of contact, which simplifies things and saves confusion.
Of course, you don’t have to take the full package, opting to choose only one or two services. You can spend your budget on what you see as the most important.
But full service agencies can help you see what’s the most important – as can this guide, as we take a look into what you can get from a full service digital marketing agency.
Website Design
One thing you might go to a digital marketing agency for is website design. Their web development team can use extensive technical and internet knowledge to build a website for you from scratch, or they can rebuild on and improve what you already have.
They will use their knowledge of trends and experience developing other client’s websites to create a website for you that works. It will need to function well across many types of devices and browsers (phones, laptops, tablets), as well as having a layout that’s easy to use for customers.
The interface of a website has to be designed to be pretty to look at yet simple enough to navigate easily.
Even some of the biggest brand’s websites still make interface mistakes. Whether it’s the in-house team to blame, or the sweet talking of a big self-important agency that only offer a one size fits all package for every company.
With a good full service digital marketing agency, web developers can use what they’ve learned in their craft alongside what they’ve picked up from other departments within the agency. It’s having this outside perspective, that other agencies don’t, that gives them the advantage.
Graphic Design
Graphic design and website design go hand in hand, you need artwork and logos for your brand’s website. So going with a full service digital agency essentially kills two birds with one stone. You have both these departments liaising with each other to provide you the best outcome.
With the two teams from the same agency working in unison, you can be sure that logos and images will fit perfectly with your website’s layout.
Content and Search Engine Optimisation (SEO)
Now that you have your visuals and website up and running, you may realise you need more content on the site. Many companies think they can write their own content and product descriptions, then realise how time consuming it can be. This can lead to poor descriptions of products that then mean bad reviews criticising this.
If you choose a full service agency to do a bit of everything for you, then the content and marketing team can work together with graphic design and web design to know exactly what content you want and where, plus they’ll be able to discuss how good the placement will look.
The content and marketing team can also come up with ways to market your website, using social media and search engine optimisation. This will ensure your website reaches an audience.
Experience the Teamwork of Full Service Agencies
You’ve thought of your brand as a car, now think of it like a movie. Movies are a collaborative effort that need a script to be written (content), storyboards and effects (graphic design) and locations to shoot (web design), which will then all be marketed to an audience.
An agency can help you think of your brand differently. Investing in full service could make all the difference in standing out – versus competitors who only chose minimal help.
