Emails are a theme in today’s marketing. With its proven track record and integrated solutions, the email marketing software segment is booming: white label solutions with dynamic pricing are rising.
How is your business doing? Are you ready for the next big wave in marketing? We’ve done some research in white label marketing services so that you can make an informed decision about your future email marketing solution.
The world of email marketing is complex. There’s a lot of information that can be overwhelming for the beginner. You need a strategy and a solution, but not just any won’t do. This article takes a look at five services you can use to help drive your business forward.
What is email marketing software, and why the white label is better than regular?
White label email marketing services offer brands the opportunity to create custom-branded emails while taking advantage of high-performing templates and proven strategies used by the market leaders.
They allow businesses to create an email campaign without the time and expense of building their infrastructure and coding. If you plan to use your customized landing pages and software, you will have to create your email marketing strategy from the ground up.
The best white label email marketing providers can keep their prices low because they don’t require expensive overhead costs as traditional vendors do. Their service is 100% web-based, which means no software is needed on your end, and there are no servers to maintain or updates to install.
Like white-label apps, white label email marketing allows you to save money by purchasing only what you need and nothing more. If you’re running a large operation and have multiple clients, you can buy one white label email marketing solution and purchase additional components on an as-needed basis.
Review of 5 Software Services
Email marketing is the best way to get your business to grow in the digital age. It’s a cost-effective method of reaching out to your current and potential customers and allows you to show off your brand’s personality.
However, not all email marketing services are created equal, so how do you know which one is best for your business? Here’s a rundown of the main features offered by five of the most popular email marketing platforms:
1. Hubspot
Source: Hubspot
Hubspot is a web-based software service that allows you to create, manage, and track your inbound marketing campaigns. The software will enable you to use pre-made templates for creating emails and landing pages.
It provides a visual drag & drops editor and real-time analytics on your campaign performance. The platform also provides a contact manager, lead scoring & segmentation tools, social media integration and blogging capabilities.
Pros:
· One of the most comprehensive email marketing platforms on the market, HubSpot is ideal if you’re looking to create professional landing pages and nurture leads over time.
· The ability to track customer interactions through their multiple products also makes this a good choice if you’re a small business that likes to keep track of all your customer data in one place.
· Hubspot’s tools are easy to use, and they are very versatile. You can use them for managing multiple campaigns simultaneously & you can also design emails using their drag & drop editor.
· In addition to this, the platform has powerful segmentation capabilities that allow you to target your audience more efficiently, leading to improved conversion rates.
2. Mailchimp
Source: MailChimp
MailChimp is an email marketing platform that helps small businesses and nonprofits grow through targeted emails. It also offers an eCommerce solution for selling online, although that’s not the focus of this review.
Pros:
· Mailchimp’s user interface is built on a drag-and-drop editor that makes it easy to create and send professional-looking emails.
· The platform supports both HTML and plain text. You can create templates with custom CSS, integrate forms and survey tools, track subscriber behavior and more. And if you’re building an e-commerce site, you can use Mailchimp as your shopping cart with the Shopify integration.
· MailChimp also makes it easy to segment your subscribers based on behavior or interest. You can create custom tags, like “newsletter subscriber” or “purchased product X,” then target these groups with different campaigns or products.
3. SendinBlue
Source: SendinBlue
SendinBlue has been designed with small businesses in mind. SendinBlue provides a simple yet powerful solution to help companies realize their full potential. SendinBlue provides businesses with a low-cost entry point to start sending emails at scale and offering more advanced features for more established brands.
It provides an easy-to-use interface, an extensive feature set, and high deliverability rates. They offer multiple pricing plans, including a free option.
Pros:
· It is the fastest-growing email marketing service globally, which is an impressive feat, given how saturated this niche is. Their features include advanced analytics, social media integrations, A/B testing and more.
· They have aow-cost entry point with a very affordable pricing plan for startups and small companies looking to get started with email marketing.
· Create emails that look great on any device due to responsive design and optimized code. Use dynamic content, track who opened which links, and send personalized follow-up messages within one email.
4. Mailjet
Source: Mailjet
It is a cloud-based email marketing service that boasts of being the “easiest and most affordable way to send bulk emails.” Over time, the service has evolved to offer features such as A/B testing, transactional emails, drip campaigns, and automated workflows.
MailJet has the most user-friendly drag and drop editor out of all the services we looked at. It’s also got a clean design, so your emails will look sleek and professional.
It was a close second in our support category. The customer support reps are knowledgeable, friendly and helpful. And they respond quickly to inquiries you send through their ticketing system or via phone call.
Pros:
· Create as many distribution lists as needed to segment your subscribers. Import contacts from your existing database, add subscribers directly via the campaign builder or use the HTML form on your website for mailing list signups.
· Track your campaign results with detailed statistics and graphs about opens, clicks, bounces, and complaints in real-time. Combine this information with other data such as location data and subscribers’ purchase history to gain valuable insights into their behavior and preferences.
· Target specific groups of subscribers based on their interests or categories using custom tags. This allows you to create highly personalized campaigns that resonate with your customers.
5. WebEngage
The first thing you will notice about WebEngage is its web-based platform. It does not require installation or set up on your computer, making it very easy for you to start using it immediately.
It comes with a host of features that are pretty useful for email marketing campaigns, such as ‘Unique Keyword Campaign’, ‘Landing Page Optimization’ and ‘In-app Message Tracking’.
Pros:
· It is a drag-and-drop software that offers many valuable features. It’s an ideal choice for businesses that want to send bulk emails to their customers, set up automated campaigns and track the success of those campaigns.
· Their platform is so advanced that they can segment contacts by country, state, and even city.
· The software also allows you to schedule your emails for later and gives you the option of setting up drip campaigns.
· You can also create custom follow-up messages for specific actions, such as unsubscribing or purchasing a particular product.
Selzy
Selzy is an easy-to-use email service provider that specifically targets small and medium businesses. It’s a great option for beginners in email marketing — even newbies can launch their first campaign in 15 minutes.
Pros
- Selzy offers a generous free forever plan with a monthly limit of up to 1,000 contacts and 15,000 emails sent.
- You can access 24/7 support via chat or email even on the free plan.
- Paid plans offer deliverability recommendations that will help you make your emails less “spammy”.
- A user-friendly drag-and-drop email builder with 100+ free templates allows you to build picture perfect emails with no need to learn HTML in no time.
Conclusion
There are plenty of email marketing services on the web, but some of the best ones offer white label solutions — a platform that you can customize and use as your own.
Trying to keep track of these different providers can be time-consuming. We’ve researched for you and compared five leading providers so you can easily see what all the top platforms have to offer.
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