Which website platform is best for SEO?

It’s all good and well having a website, but if you haven’t given any thought to SEO, then there’ll be an upper limit to how successful the site can be. While things like the design and content of the website will keep people on the site, it’ll be the SEO credentials of the site that determine how many people can access the site. To put in simple terms: the better your site ranks on Google (and other search engines), the more visitors you’ll have!

In this day and age, there are plenty of website platforms to choose from. However, they don’t all rank equally when it comes to their SEO credentials. In this blog, we’re going to run through some of the most popular website platforms and assess how well they fare when it comes to SEO. Of course, these websites won’t do all of the work for you. You’ll want to work with an SEO company like AAM Consultants, too, to ensure that the SEO of your website is as watertight as possible. 

WordPress 

If a platform is used by the majority of the websites out there, then you know that they must be doing something right. Part of the appeal is the ease of use (even complete beginners can build a decent website using WordPress), but there’s much to love about the SEO side of things, too. Even if you didn’t do anything other than just use the platform, you’d get decent SEO results. However, the true power of WordPress is the plugins; they allow users to create a site that’s perfectly lined up with Google’s needs. 

The most popular plugin for WordPress is Yoast. This works exceptionally well because it can tell you, first, which keywords you should be focusing on and tell you where you’re making mistakes (for example, using the keyword too frequently). While there are, of course, limitations to the site, it’s one of the better ones when it comes to SEO.

Wix

The great rival to WordPress is Wix, a site that has similar functions and ease of access yet does some things differently. Compared with WordPress, it’s probably slightly better for SEO, especially if you’re a complete beginner. One of the key features of the site is SEO Wiz, which provides a guide that anyone can use that’ll help to put them on the right track. Indeed, this feature doesn’t just get people started — it also pushes them to actively monitor and improve their SEO by setting targets. 

Wix has developed into one of the leading website platforms for SEO, but it wasn’t always that way. Indeed, in the past, the chief complaint against Wix was that it wasn’t all that SEO-friendly, but they’ve made great strides in recent years. If you’ve had a Wix site in the past but weren’t all that impressed, then it can be worthwhile taking another look. As with WordPress, Wix can’t do everything for you, especially if you’re a beginner. However, it is hard to make huge SEO mistakes with the platform, which is a big plus! 

Weebly

Weebly can be a good site for SEO. However, it’s important to note that the SEO options are limited unless you’re using the paid option. They offer more or less the same SEO functions as Wix, including the ability to add metadata, custom URLs, customize page titles, and so on. It’s generally better suited for small businesses, especially ones that have plans to sell online — Weebly is generally shifting to eCommerce, which means that they’re becoming more focused on websites that plan to sell items. However, the drawback at the moment is that you can’t have alt text on product images, which is something that can help SEO a lot. Still, as a beginner option, it can be a good starting point.

Squarespace

Squarespace talks a big game about how they’re the go-to option for beginner website builders. And that’s true — it is very easy to design a good website. But how do they handle SEO? They’ve made plenty of improvements in recent years, so we’ll say — yes, they’re pretty good. The downside is that there are no free options and no additional plugins. 

Conclusion

There are plenty of other website platforms to choose from, of course. But when it comes to selecting the one that works best for you, it’s important to take a look at the SEO capabilities of the site. If you have an SEO-friendly platform, great design, great content, and work with an SEO company, then you’ll be well on your way to having a successful website!