Which gallery offers art for sale the best: online or offline?

The internet has become a boon for many artists. It has opened doors for budding and professional artists to reach a larger audience. But does that mean the importance and role of offline art platforms have been eliminated?

Not really. Both art platforms online and offline, have their own essence. Each has its own particular sets of pros and cons. And every artist, whether established or at the beginning of their career, needs to venture into both these mediums to get maximum exposure, experience, and sales.

Let’s find out how online and offline art selling differs from each other.

Online Vs.Offline Art Selling

Dealing With The Artwork

Dealing with your artwork in bad weather might be incredibly complicated in offline platforms. Struggling to find a close parking space to protect your artwork from the rain or carrying your precious painting across the wet parking lot can be troublesome.

In fact, outdoor events can get canceled during bad weather conditions. If it is raining, you need to take special precautions to save your artwork from water damage. Additionally, attendance in the art shows might also go down during bad weather conditions.

With digital exhibitions, all the transportation woes are eliminated. You don’t require to worry about a snowy or rainy evening or hot summer noon while transporting your artwork to the gallery. All you require is high-quality photographs of your world for digital exhibitions.

Preservation Of The Artwork In Galleries

Another crucial part that artists need to pay special attention to is preserving the artwork. Sometimes both online and offline platforms for artists host art shows and exhibitions for several days or weeks. On offline platforms, you’ll need to take special care to preserve your artwork during the entire course of the show.  

But on online platforms, you don’t need to think about preserving artwork at the galleries. Once a particular artifact is sold through an online exhibition or gallery, you can carefully package and transport the work directly to the client.

Also Read: 4 Most Successful Tips To Market Your Artwork And Make Money

Visibility of Your Artwork

At local or nationally recognized art shows, you’ll have an opportunity to garner attention from people who may not even think to perform an online search about you. In offline art shows, the attendees can be of any age and belong to all walks of life. While you might get to have a personal interaction with interested leads and represent the artwork in your own unique style, you might not get international exposure.

The best online gallery to sell art gives you the opportunity to showcase your art to a diverse audience. You have the opportunity to present your art to renowned art collectors and enthusiasts around the world.

What else? Some art platforms having a partnership with renowned galleries offers professional curation and representation as a part of their premium services.

Stock Control

Sometimes a particular artwork might grab the limelight of the show. At offline shows, when you run out of something popular, you lose out on the financial gains.

Taking down the customer information is surely a good idea. However, when people visit art shows, they purchase on impulse. And that same impulse might lack when you contact them later. It can become challenging to re-connect with these leads through email or call after the show.

On art platforms online, the scenario is completely different. With the advantage of print-on-demand, instant manufacturing, and alternative doorstep delivery options, you can wait until the customer places the order before sending your own orders out.

Feedback System

Getting feedback is a healthy and encouraging way to grow and evolve as an artist. However, when you receive positive feedback, it’s not always easy to use that feedback in your brand and marketing campaign. Something said at the moment is hard to recollect and restructure for later use.

Comments shared on your art profile, website, or blogs on online platforms for artists by happy customers are easily available to display, and be visible, thus helping to enhance and market all the positives associated with your art business and product.

Feedbacks are a pivotal factor in brand management in the online world.

Marketing Costs

Marketing cost depends on how extensively you want to market for the art shows or gallery representation you’re participating in. Apart from online media, flyers, and posters are a great way to attract an audience for offline exhibitions. However, printing costs are an additional expense that you’ll need to bear.

When you represent the best online gallery to sell art, you can easily use social media for marketing the show. Additionally, blogs, newsletters, and guest posting can also be leveraged to promote your art shows. All these require minimal charges or come free of cost. Additionally, uploading your art to online art platforms is free or might be available at monthly subscription charges.

Comfort Level of Purchasing

Many art enthusiasts and investors prefer viewing and experiencing items in real life while getting up close and relishing the artwork from various angles before making a purchase.

There’s no concern of damage or delay in shipping since the purchase is made directly in person rather than at a distance. However, the buyer needs to arrange for transportation.

In some cases, digital displays might not add a personalized appeal to the viewer if not presented correctly. Therefore various reputed art platforms online employ professional curators for art representation. Additionally, buyers don’t need to worry about transportation, especially when the artwork is delicate or enormous.

The art piece is directly shipped from the artist’s office to the doorstep of the buyer. A win-win situation for both parties.

Wrapping Up

Which one is the best- Online or offline art platforms? In the current era, when the competition is getting fierce, choosing either the one is not an option. Instead, being present in both worlds is the best way to sustain and gain recognition in the art world. Divide your art shows and gallery representation in both online and offline mediums. Boost your offline gallery representation through online marketing. Unleashing the power of both mediums can be incredibly helpful for brand development.