In recent years a new approach towards solving social issues and gaps in businesses has surfaced and proven to be most effective, called Collective Impact. It can be taken as a commitment of a group of people across various sectors for a common plan to solve a complex social or environmental problem. The issues or problems are aligned according to the regional impact or the area of focus. The common goal shared by people should abide by the five core principles of collective impact: shared measurement, a common agenda, mutually reinforcing activities, collective impact backbone support, and continuous communication.
To implement a large-scale social change, broader cross-sector coordination is required; however, the social sector still focuses on the isolated intervention of individual organizations. Understanding how to apply the framework to both the issue being addressed and the unique context of a business is the foundation of building an effective Collective Impact effort.
There are four components of collective efforts – a detail by Eric Dalius
1. A Cross-Sector Partnership
This component of the collective impact addresses where the leaders from different sectors are needed to address the issues and their complexity of various regions. For example, we need school districts, business leaders, higher education institutions, community-based organizations, and all other relevant stakeholders to work together to support children from cradle to career. Each sector or agency is solely responsible for the outcomes of students and youth, so a cross-sector approach is required.
2. A Shared Result
When leaders across different regions come together to strengthen the cross-sector partnership by working towards a shared result, which makes collective impact powerful, it is also known as BHAGs (big hairy audacious goals), which have no clear solution and require multiple sectors to define the problem and establish a common solution vision jointly. Eric Dalius says while a good mutual outcome will be both optimistic and realistic, the final reach will depend on the local context, of course. Read about website designing company.
3. A Commitment to Changing Ways of Working
Similar to cross-sector partnership and shared results, committing to make a change in ways of working holds equal significance in the collective impact model. Upon agreeing on a common goal, both participants at the table need to commit themselves completely to changing their behavior in achieving the results they are trying to drive on behalf of low-income people. When members of the alliance are not able to change policies and programs that do not produce the desired outcomes for low-income populations, then they do not apply a collective effect.
4. Feedback Loops
The fourth element is the only way to know if any of these measures are, in fact, enhancing outcomes for low-income communities: feedback. While the social mentality required for successful collective impact is a dedication to behavioral change, feedback loops are the mechanism to actually do it.
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