Just finished a digital marketing course?
Things may be confusing for you right now. There are again many avenues, and incredible challenges awaiting those who choose to pursue them.
As a fresher in digital marketing, confusion becomes the norm. The doors are often closed for freshers anyway, and the chaotic nature of companies that do hire freshers is not alluring either. Many professional digital marketers who went through the initial stage and emerged on the other side attest to one clear fact – the transition from fresher to professional is the most difficult; the rest of the road is easy.
The go-to option many digital marketers choose is to look for a job after completing their course. Identifying this option isn’t wrong in itself. Most companies today hire digital marketers because they understand the need to use modern marketing methods to build their audience. Big and small companies hire digital marketers and other related professionals such as content writers, ad managers, and social media managers.
However, there are many options digital marketers can take after finishing their careers. We discuss some of them below.
In this article, we will discuss the options available to students after they finish their digital marketing courses.
Professional blogging is a legitimate practice and profession for many digital marketers and content creators. The reach of the internet has been a boon for content creators who can literally stay at home and make money by writing content for their blog.
A blog can be seen as a free-to-consume content platform. A number of monetization techniques exist to turn incoming traffic into real money into a blogger’s bank account. Whether this refers to click ad platforms like Google Ad Sense or affiliate marketing and paid guest posting, there are umpteen ways to monetize a blog.
Another field simplified by new innovations is e-commerce. To run an online retail store ten years back, a person needed to ensure a ton of factors like inventory, supply-chain, product quality, and customer service.
Now, with dropshipping and easy integration of payment gateways, any person running a website can become an online retailer. To start with, selling digital products is the best choice as the seller won’t have to deal with delivery problems and inventory. Platforms like Gumroad are famous for helping people sell digital products.
With the digital marketing techniques students learn in their courses, they can promote their online store on multiple platforms.
To become an online retailer, a fresher doesn’t need a job or office. Simply by working hard and well, they can get their business is going.
Another lucrative avenue a fresher can pursue is affiliate marketing. Many brands and companies like the affiliate networking concept as they’re able to increase sales without hiring staff or taking efforts to market their products. The incentive to promote the website and its products is on the affiliate.
As an affiliate marketer, you’ll promote products and services being sold online. A commission will be awarded on every product you manage to sell.
Many affiliate marketers run a network of blogs to promote products and use incoming traffic as an audience to sell the products to. This strategy is used by some of the best-known names in the digital marketing setup.
In conclusion, this article covers three popular choices for a student after completing his/her digital marketing course in Delhi.
About the Author – Sheen Ben Philip is a content marketing trainer and writer with three years of experience in the field. He currently works for Eduburg, an institute known for its advanced digital marketing course in Delhi.