What the New Google Algorithm Means For Content Marketing

The December 3rd google algorithm update has made some changes affecting content marketing.

Google’s core updates are the new changes to their systems and search algorithm. The company set guidelines to help developers understand what the company’s looking for in websites. Businesses can improve their search ranking by adapting their webpages to match the new requirements.

The company’s edits emphasize their expertise, authoritativeness, and trustworthiness principles. Keep reading to learn what you need to know about the google algorithm. The following’s what your website should be focused on.

The E.A.T. Principles

Expertise, authoritativeness, and trustworthiness are known as E.A.T. principles. Every page needs to have a beneficial purpose for viewers. Not only does it need to be useful, but your level of expertise will determine your rating to ensure reliable content.

Pages that spread hate or misinform will receive the lowest ranking.

High-Quality Content

When adding content to your website pages, you should relay to the E.A.T. principles. You can use the codes to evaluate and eliminate low word counts and low-quality content. Every page should have tailored and professional content.

Google has a questionnaire to help you assess your quality of content.

Active Social Media

Social media’s a great way to strengthen your company and brand. To use it to your advantage, you’ll need content that engages the online traffic. The higher the engagement, the more it helps SEO.

You can improve your social media profile by encouraging consumers to follow you online.

Manage Online Reviews

Your company’s reputation affects your trustworthiness with consumers and audiences. When you’re looking at your online reputation, the goal should be to improve your online presence. You can monitor your online reviews and maintain an average score of 4.5 stars or higher.

It’s recommended to also reply to the reviews to improve business to consumer relationships.


The new algorithm uses citations to verify a business. Citations referencing a business’s contact information across multiple trusted sources can confirm its existence. This is a crucial factor when it comes to local SEO ranking.

Google Algorithm Help

It’s not uncommon to need assistance after google algorithm updates. Your ranking could’ve dropped after the newest updates, losing online traffic. When this happens, it may be time to hire a professional to help you meet the requirements.

E-commerce Digital Marketing Services provide businesses with SEO and PPC solutions. The features include managed SEO for online stores, product video production, and product description writing. When it comes to trusting others with your online reputation, select a fully managed generation system for all business sizes.

Bump Your Ranking Today

With the right tools, you’ll be able to make the Google algorithm work for you. Use what you read today as a guide to increasing online traffic. These tips will help you bump your website ranking to be found faster.

There are more ways you can improve your business. Explore our blog longer to learn more ways to expand your digital marketing efforts. We feature the latest in business, services, and technology.