What social networks can creators earn the most on?

What social networks can creators earn the most on? YouTube/TikTok or IG?

It appears that practically all of the main social networks have started to implement the YouTube model of compensating content providers for their work. Just after Google acquired the firm in 2006, YouTube began to monetize the videos of well-known bloggers.

These days, the gold standard for content creators is YouTube.

YouTube is the benchmark for creators at this point in the industry’s evolution. The service occasionally modifies the video monetization process, but the fundamental tenet stays the same: the more views you receive, the more money you can earn. The service will keep about half of the creator’s profits, leaving the remaining money for the blogger to keep.

The US CPM average ranges from 6 to 8 USD. You receive 55% of the total and YouTube keeps 45% of the ad revenue.

Germany tops the “Highest YouTube CPM Countries List 2021.” 

In 2020, YouTube recorded advertising revenue of $19.77 billion.

The amount that creators make are outstanding despite the significantly less take home.

According to Forbes, nine-year-old Ryan Kaji earned $29.5 million on YouTube in 2020, an increase from $26 million in 2019. Kaji, who became well-known for unwrapping and assessing toys, moved to the top of YouTube’s charts in 2015 after releasing a video in which he evaluated more than 100 toys, and he has remained there ever since.

CEO Susan Wojcicki stated in a letter from 2021 that YouTube paid out $30 billion to creators over the past three years.

According to YouTube’s press page, there are now 40% more YouTube channels making six figures annually than there were in 2019 and 50% more making five figures.

Only a few years ago, the situation for creators was not as favorable. The Washington Post criticized YouTube for its bloggers’ low pay in 2018.

Reaching the top 3.5 percent of YouTube’s most popular channels requires at least one million video views per month, which only generates around $12,000 to $16,000 in advertising revenue annually, according to Mathias Bartl, a professor at Germany’s Offenburg University of Applied Sciences, in one of the earliest studies looking at YouTube data for hints about how it functions for artists.

It became obvious after two to three years that creators should receive higher compensation for the expansion of high-quality material. And other services have taken the same route as YouTube.


“We are developing new programs to invest over $1 billion to recognize creators for the outstanding content they produce on Facebook and Instagram through 2022. We want to provide the finest platforms for millions of creators to make a career. We really aren’t new to investing in creators, but I’m eager to continue this effort in the future. More information coming shortly,” Mark Zuckerberg posted on Facebook.


Through its short-form video feature Spotlight, Snapchat promised to pay out $1 million a day to creators as of late November, thus it has already given out roughly $170 million. In contrast, YouTube’s payment would be less than 20% of Snap’s daily pledge, or $167,000 per day.


The short-video app established a $200 million or more fund in August that will distribute money through 2023.

However, the business hasn’t yet made it known what amount influencers can earn from their work.

Influencers that use TikTok have indicated that the platform pays them between 2 and 4 cents per thousand views through its freshly created Creator Fund. Also some influencers on onlyfans can sell their private content on OF or platforms where followers can pay for a content.


Instagram appears to be the lone platform that isn’t ready to compensate creators quite yet. Influencers should fund themselves through sponsored publications, according to the service’s main tenet. According to CNBC reporters, in order to make $100,000 a year on Instagram, you need at least 5,000 followers and 308 sponsored posts.

Influencers occasionally engage in (intentional) fraud to raise the value of articles. A recent HBO documentary demonstrated how common people use Instagram and other platforms to their advantage to become well-known online influencers. That’s why influencer marketing will be very important in the near future.

In addition, given the most recent remarks made by the company’s CEO, Instagram’s policy may alter at some point. Instagram’s CEO Adam Mosseri revealed the site would host videos and other forms of entertainment at the beginning of July. It’s no longer a photo-sharing app, according to the CEO of the business.